Advertisement: Adding Art To Your Business

Advertising has been one of the key-deciding factors of any business’s success. What product sells and what not depends on how much attention it attracts from its targeted consumers. In the digital age of today, it has become essential to build a noticeable and unique brand image that stands out, as the choices have increased and attention span reciprocally decreased.

A Creative Ad Agency role in today’s economy cannot be ignored. It is imperative to have a team of creative that understands the product and work together to promote your business. To run a successful campaign, an agency primarily needs an out-of-the-box idea that suits the business goal and clicks with the targeted buyers as well as consumers.

Father of Advertising, David Ogilvy had perfectly summarized what one needs to run a successful campaign, when he said that “The more facts you tell, the more you sell. An advertisement’s chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.”

He firmly believed in giving the customers all the facts from the beginning but also to make the facts fascinating to grab as many eyeballs as it can.

Creative And Digital Ad Agency

How do you make someone pay attention when no one is paying attention is what an agency deals with on regular basis? There are is no dearth of Digital Media Agencies in Delhi NCR but one advertisement agency that stands out is Brand Bazooka Pvt. Ltd. It uses different marketing channels and platforms such as commercials, social media, print ads, and events that help in engaging with a wider audience. 

From SEO services (Search Engine Optimization) SMO services (Social Media Optimization) and PPC (Paid media Google Adwords) Brand Bazooka caters to every online need of the business.

Not only that, it offers Branding services such as Logo Design, Brand Identity Design, Packaging Design and Environmental Branding. That covers all the aspects of a 360degree agency including the Traditional advertising services in Print, Outdoor, Radio & TV Commercial.
Housing a team of industry experts, creative art directors and curious copywriters, Brand Bazooka provides services that outmatch your expectations. Digital platforms today let one goes to places that one could not imagine in the past. The agency ensures far reachability and top ranking for your website with easy discoverability across the Internet. It optimizes its services to enhance the quantity as well as the quality of the traffic. It provides your brand to increase its digital presence to a wider audience and reaching the masses in an efficient and simple manner.

Any agency is judged by its portfolio and as one of the Best Advertising Companies, Brand Bazooka, has a huge collection of great portfolios. Services range from branding, campaign, design, packaging, TVC and UI/UX. Recently, it won Foxglove Awards for the best poster for the client ‘My School’. 

It is a powerhouse place that is exemplary in balancing the business and creativity for any brand positioning in the market place. 

Brand Bazooka Pvt. Ltd, is one of the Top Ad Agencies in Delhi NCR offers a fusion of branding and communications through Traditional and Digital Advertising by formulating a complete marketing strategy on HOW TO CREATE A BUZZ in the market.

For further information, write to us at and experience the difference.

Why Hire A Top Ad Agency?

Advertisement underlies the core function of marketing a product or service. In a scenario where it ceases to exist, how will a manufacturer be able to promote their service? How one advertises forms another part to the story. In fact, we unconsciously perform the art of marketing in our daily routine. Suppose you are satisfied with a particular service; you would definitely recommend it to your friends, family, or people who seem to state their concerns of a similar product from the competition. So, this portrays how advertisement has seeped into our normal day-to-day conversation.

However, the world of advertisement still requires professionals; those who are knowledgeable of its art. Enter Advertising Agencies; an organization formed solely to dedicate their workforce in the same industry. From creating design and content, to promoting services, agencies address various activities and services for its clients. As a business, they hire professionals who are skilled in their respective field. They hold a myriad of functions; some of the major ones are –


An Advertising Agency plans its client’s ad campaigns with supreme creativity and a convincing content. As a primary function, it is performed by experts who are dedicated to implement their experience into a result-oriented campaign. 


Creativity forms the core function of advertisement. So, it is no surprise why creativity is paramount in creating an ad. In the field, a Top Advertising Agency hires skilled copywriters, who pen the content, and designers who produce captivating visuals. An attractive ad has the potential to sell to the customer, and hence why the work done must be appealing and ever-fresh.

Sales Promotion

Advertising Agencies help in promoting the goods and services of a company. By hiring skilled and creative workers, they produce attractive designs and content that appeal to the target audience. In doing so, the agency helps the client in promoting their sales of the products.

Choosing Media

A Top Advertising Agency is smart and knows which media to choose, which can allow better sales of their client’s products. The ad created has to be coordinated and pitched to the right media, and hence is a specialized function that an agency can implement. For instance, the agency can choose to create and advertise via television, social media, and so on. Of course, an Ad Agency has to maintain a good reputation and contact with the chosen media.

All in all, advertising agencies are paramount in promoting products and services. In India, Brand Bazooka is an Advertising Agency in Delhi with expertise in Traditional and Digital Marketing. With a team of skilled copywriters and visual department, the organization has produced various ads with a proven track record. The award-winning Advertisement Agency in Gurgaon brings forth fresh and incredible work, guaranteeing to ally in your marketing warfare.

Keep These 6 Points in Mind Before Hiring a Creative Ad Agency

Creative Ad Agency
Creative Ad Agency

How effective your marketing campaign is, depends on how efficient your Advertising Agency is. Nowadays, there’s an Ad Agency in every nook and corner and it has got difficult to pick one. Finding the right agency for your brand is equivalent to finding a needle in the haystack. Follow the below mentioned 6 points in order to hire the right one because your company’s future depends on them. 

The Quality Of Their Digital Platforms

The main aim of the Advertising Agency is to bridge the gap between the target audience and your brand through various marketing channels, through traditional and digital platforms by strategising effectively and efficiently. Generally, it is not recommended to judge a book by its cover but here KINDLY JUDGE THE BOOK BY ITS COVER; JUDGE THE AGENCY VIA ITS DIGITAL PLATFORMS. If it is interacting with its target audience by posting quality content and effective measures through its website and social media - then the agency is up for a keep, because you can expect the similar result for yourself too. 

Scan Through Its Online And Offline Portfolio 

Many agencies wouldn’t showcase some of the work because of legal agreements, but you can get a clean chit to see some of their past work, based on which you can make your decision.  A few samples are enough to offer a clear demonstration of the creative standards towards which each Creative Agency works. Many agencies have an online portfolio but ask for their templated version too - so as to get a clear image. 

If They Have Won Any Awards And Recognitions 

An award is an indication of the agency’s quality work and out-of-the-box or clutter-breaking ideas. While hiring an agency, see if they have won any award for any marketing campaign or design, at any level be it local or national. 

Go Through The References And Recommendations In The Marketing Community

An agency that has created a buzz in the marketing community is a treasure that you may cherish for the rest of your company’s life. Agencies make a mark through their work, and good work never goes unnoticed. Read around through marketing publications and online blogs to check if there are references to the agency you are looking for. You can also check with your friends and colleagues for an added confirmation. 

Nothing Should Go Out-Of-The Budget 

This indicator solely depends upon you. After you have narrowed down the list of potential agencies, decide your budget that you will keep aside for the promotion of your products and services. A Creative Ad Agency is a service-driven industry, where creative solutions come with a price. If you find an agency that promises great creative solutions but charge much - ask yourself if you are willing to spend this much amount to witness some significant changes or settle for less with some other agency that of course carries potential. 

Ask Yourself If You Get Positive Vibes From The Agency Team 

Nothing can be better if you gel up well with the people working in the Creative Agency. Then there’ll be less possibility of the situations where your ideas will clash. It won’t only help strengthen communication but will also ensure a long-term work relationship. 
Whilst keeping the above mentioned points into consideration, let us take a moment to introduce you to a leading Creative Advertising Agency in Delhi - Brand Bazooka Pvt Ltd whose inhouse creative team will serve you with the best. Having been in the industry for 11 years now, we are also recognized as one of the leading Creative Advertising Agency in Noida. Located in Delhi NCR, we have worked with diverse clientele like Pi-lo, Sansui, Linc, Farmers Pride, etc. For more information, write to us at

Know Why TV Advertisements Give You An Edge Over Your Competitors

Most of us hate it when our favourite TV programmes take a ‘break’ in between, don’t we? Unless there comes an intriguing ad with a catchy tune which not only entertains us but makes us sing along with it. Remember Vodafone’s ZooZoo ads which were aired during IPL season 2. Amidst all the excitement of the cricket match, ZooZoo ads did not let us turn our heads to do some other work. Children wanted to befriend them, elders wanted to party with them - such is the aura of a powerful TVC.

TV Advertising Agency In Delhi NCR
TV Advertising Agency In Delhi NCR

To advertise your brand, the idea of digital campaigns, print media, etc. do provide your brand with an edge, but TVCs give you the medium to make the audience connect with your brand. Following the phrase “A picture is worth a thousand words”, we can say that a TVC is worth a thousand emotions. It allows the combination of visual and audio elements to captivate the audience, which no other medium allows. 

Here’s how TVC might be beneficial for your brand: 

TVC Comes With Trustworthiness:

In the nation, where families spend most of their time watching TV, what can be the best and trustworthy medium to advertise your brand? TVC gives ample space and time to show a product, demonstrate its use and to explain its advantages with an innovative concept and alluring audio-visuals. 

Even Though For a Few Seconds, The Audience Has Your Complete Attention:

Unlike print mediums like newspaper, magazines, etc, where your advertisement is placed alongside other competitors on the same page, TVC is definitely a preferred choice. Only your ad is aired on TV for a limited span of time, allowing the audience to immerse in your ad thoroughly where they are not seeing or thinking about the other competitor but just your brand. 

Can Easily Reach The Target Audience:

With a variety of shows being aired on different channels and on different time slots, it has become convenient for the advertisers to target their audience by buying ad spots during shows their intended demographic is likely to be watching. For instance, if your company manufactures toys then it is recommended that you air your Advertisement on a cartoon channel at the morning time slot to reach your target audience i.e. kids and kind-of-lure them to buy the products. The TV allows you to strategically target the audience without any hassle. 

It Allows Your Brand To Reach The Mass Audience:

A study shows that 60% of consumers are likely to buy products after watching an ad on TV and only 40% of customers are persuaded to make a purchase after viewing social media ads. Definitely, a TVC has a much wider reach and is more efficient when it comes to persuading viewers to become customers. With just a single ad spot, your brand’s communication will reach to the masses.  

If you are wondering that producing a TVC would cost you a lot of hard work and money, then you do not need to spend hours on thinking what it takes to make a powerful TVC, rather put your belief in the TV Advertising Agency and wait for the wonders to happen. A Top TV Ad Agency would create an innovative and spectacular TVC which has the ability to garner all the attention. We know how much difficult it is to look for the Best TV Advertising Agency, so don’t fret over it because we are here at your service (yes, you can imagine us doing Shahrukh’s signature step and saying that). We have created some of the best TVCs for famous brands like Linc, Indostar, etc. For more information or queries, write to us at

Is Print Advertising Effective in Today’s Digital Era?

“It’s the digital age!” – 4 words inadvertently exclaimed by many a common crowd. Ok, let us back up a moment; it sure is the digital age. We have high-tech computers, mobile phones that compute faster than the computers that helped launch the Apollo 11, smart televisions, artificial intelligence, and so on. 

But, one assumes that digital marketing provides for the backbone of your brand at cost-effective rates. Despite it being true to an extent, there is a two-fold (50/50) approach to marketing and advertisement when needing to truly hold your brand on a pedestal. And the other 50% is our dear, unforgotten, Print Advertisement. The old-school method is still prevalent in the modern world, where its audience reach is wider and greater. There is a large section of people who are yet to jump onto the digital train, and a Print Media Agency far helps serve the “traditionalists”. 

Think of something as simple as bread and butter, if you will. They get along splendidly, sworn by many people to be the tastiest combination. However regardless of the butter placement, bread and butter, is in fact, a staple mix - and that rings true for marketing as well. Your ad campaigns reach out better once blended with both the platforms – offline and online marketing. There is absolutely nothing wrong in taking a single-channel path, more so if your purpose lies in that specific spectrum. On the other hand, Print Advertising Services still play a major role in the frontline; they are not an adversary to cost – unless you think of the long run and not the shorter days of sunshine.
How about a further dive into this field of tangible marketing? Let us discuss the most important points - How and Why is Print Advertisement an integral vehicle of marketing.

Existence Of Physical Customer Allows Print Media To Help Your Business Thrive –

Look around you; at least a single corner of your lane holds a banner advertisement. Reach over to the highway and there are billboards at every corner of your peripheral vision. What does that tell you? Your presence, your friends, family – just about any person who lives and travels about, is paramount for a business to reach to. Granted, the audience utilizes digital services, but at the specific moment in the physical, real world – you have their attention. And that is served on a silver platter with Print Advertising Services. Moreover, as print media follows a target-specific approach, there is a mighty chance of boosting sales - if and when placed at the right location, and at the right time.

Print Media Holds An Established Platform –

There are plenty of magazines around the world; you have sources like the Vogue, Bazaar, Cosmopolitan and more. In addition, there are major publications like Hindustan Times, Times of India, and more – all of who carry a prestige that digital platforms are yet to emulate. Today, magazines are still a go-to platform, where information is easily available and helps create an impact for being prestigious for brands to house their ads in. The approach should be to help entice consumers towards a brand; a Print Media Agency helps cater to aforementioned endeavor. In fact, by integrating both the spectrums with a multidimensional approach, your brand has a better chance of reaching the targeted audience.

Creates An Impact With Tangible, Written Words –

To further hold weight, compare two forms of marketing in both these disciplines. An e-mailer has a higher chance of being ignored. On the other hand, a tangible pamphlet or a brochure holds a greater chance in interaction – where a portion of the audience may skim through the pages. Also, through introducing eye-catchy designs, it is more than plausible for a Print Advertisement in holding your attention. How about amalgamating digital and offline techniques? To achieve an effective marketing pitch, it is worthwhile to advertise using print and digital media. The person who noticed your brochure/pamphlet can also find your brand on the internet, which effectively imprints in their minds – a result which can help the consumers avail your offer.

Coming to Delhi NCR, Brand Bazooka stands high-and-tall as a Print Media Advertising Agency in Gurgaon. Our services go wide and beyond, wherein we are thoroughly informed on the perks and drawbacks of every step we take. We procure solely the best resources available to bring you excellence of service - forming the reason to why we choose to ally in your marketing warfare. We are your needle in the haystack. We are your Experts.

While making a decision between Digital Advertising and Print Advertising, it is best to consider the aforementioned points and formulate a plan. If you need expert advice on which medium to choose, then feel free to contact us or write to

What is Branding?

Creating a brand for your business establishes the first steps of marketing practice. It incepts a name, logo, symbol or design that separates your business from other brands, and is easily recognizable by the audience. The process of branding is important since it is your company’s identifier; it also establishes a quality of service that your customer will expect from you. The better the quality of your brand, the more trust-worthy your audience will feel about you. 
Brand Marketing Agency In Delhi NCR
Brand Marketing Agency In Delhi NCR

An Advertising Branding Agency shapes up your business by helping you establish the brand identity. It creates the logo, design, content using guidelines provided by your business, along with the values and goals. This promotes your market using the personality and character of your brand’s identity. The Creative Brand Marketing Agency facilitates the necessary steps to ensure your organization enters fully prepared with the design that will allow translating what your business is all about; there is no place to create confusion or a feeling of being vague. Your brand has to highlight the crux of what your business is all about, which helps it to be easily recognized for its products and services. In a way, branding is a way of storytelling that needs to captivate the attention of your audience. Create one with smart tactics, and you will go long in the industry.

When it comes to the digital platform, branding is still very much the same as its traditional counterpart. With the usage of internet growing rapidly, a Digital Branding Agency has wider scope to help establish your company’s brand presence. Social media, blogs, SEO website content, customer-engaging contests, you name it – there are so many ways to create brand awareness on the digital platform. Your intended target audience may in fact find you on Instagram as compared to a banner ad. Helping build a community with your audience is paramount, and an Advertising Branding Agency can help you create that in the traditional and digital platform.

Your enterprise will last, only if marketed and advertised right – but the products come with a lifecycle. Hence, it is incredibly paramount to find the Best Branding Agencies who believe in the philosophy of your business as you envision. They will know best how to create the logo and name of your enterprise. With Brand Bazooka, the agency takes this to the next level; with a team who breathe and speak ads and marketing, your company is in safe hands should you choose the agency to help you brand your enterprise. The agency comes with an experience of multiple brands, which they have helped establish really well in the market. For further details, contact

Radio Advertisement – A Tale of Auditory Marketing

Radio Ad Agency In Delhi NCR

In the approaching times of advertising our brand, we fervently begin in a heap of search-pile for the best agencies specializing in the field. Whether that is for your brand’s digital presence or otherwise, we are always in favor of the ones that are credible. Let us discuss a single platform of advertising and marketing in located in Delhi – the Radio Advertising Agencies. You must have tuned in to the radio for music, or to just listen to the news…dare I say, even if it is to have something in the background that mutes all the hustle-bustle of the outside world. 

During the Radio Jockey’s anchor and/or the beat of the music, there are intermittent commercial breaks, like the ones on television that is quipped every few minutes or so. Advertising the latest gadget, or even an insurance policy, Radio Ads in Delhi are never a few but plenty. Engaging your audience with quirky ads - now that is a task; one that requires an expert from a Radio Advertising Agency who truly understands the nature of pieces that fabricate the very essence of auditory marketing. 

Cracking the egg is quite simple; but what comes next is the skillful practice of making a delicious omelette, or even a sunny-side up. If you cook it for too long, chances are that you would burn it; any less time taken, and it’s a bubbly-fluid of whites and yellow bulb. Similarly, springing your brand to create awareness with your target audience, or even advertise your product, is a job majorly entailing craft, crisp language, and an idea that will hold someone’s attention. Imagine the roaring sounds of a V8 engine; it is throaty, and bursts with crackles and pops. It guarantees turning eyes towards it, with the obvious question on your lips - “what car is that?!” Now that – quipping interest - is the work of all Radio Advertising Agencies. 

In addition to a logical flow of requirements that pertain to advertisement, an FM Advertising Agency in Delhi should be able to cater to its audience with an enticing subject. What goes in an advertisement is the work of the agency, wherein the script, theme, and the whole flow of language is expertly penned by a team of excelling copywriters. These are fundamentals to procuring reception, or even acknowledgement, as much as possible. A brand wants to be heard; post hearing, there is a sense of anticipation to sell their products. Using smart advertisement in conjugation with a tactical marketing pitch, this is very much possible. After all, it is the consumer’s time and their hard-earned money that will result in being spent on your product – how do you convince someone through radio?

Enter Brand Bazooka from Delhi NCR; a Radio Advertising Agency who aim to ally in your marketing warfare. Housing a team of experts with a proven track record, wherein advertising and marketing forms their staple diet, your brand’s Radio Ads in Delhi are well-taken care of. For further information, send us an email at -

No, Print Advertising is Not Dying in The Digital Era!

print advertising agency

“Gone are those days when traditional advertising was at its peak. Today, the digital rules!”, you must have heard this from many people. With mobile phones, laptops, tablets, etc. taking over most of the people’s day, people tend to assume that digital campaigns are the saviour for their brand and business at cost-effective rates. But have you wondered what would happen if you take a two-fold approach with 50% digital campaigns and 50% print advertising?

For the people who are not digital media users, they won’t miss out on your ad campaigns! An integrated approach would cater to every person in your target audience.

Wherever There Is a Physical Customer Presence, Print Media Will Make Your Business Thrive. 

At every centre and corners of the world, there is an audience who is targeted with printing media despite the digital age. Plus, printing media is a target-specific approach and would boost sales and conversions if placed in the right location like in a store or event. For instance, a 10% off (on fashion accessories) bank advertisement would look apt at a shopping mall rather than a doctor’s clinic. 

Print Media Ad Platforms Have Already-Established Goodwill That Digital Platforms Don’t Have. 

Glossy magazines like Vogue, Bazaar, Cosmopolitan, etc. and major publications like Hindustan Times, Times of India, etc. carry some prestige which digital platforms don’t carry. An advertisement in the aforementioned names would not only entice the consumers but would also carry a huge positive impact on sales. An integrated plan of digital ads and print media ads would give a multidimensional approach and increased brand reach. 

 It Complements And Further Strengthens Digital Interactions.

Sometimes your target audience is an avid magazine reader. If they would see an ad on the magazine and then on digital media - it would stay at the back of their minds that such a brand exists and is giving this offer - so they might avail it. 

For an effective marketing mix, you can contact a Print Advertising Agency for an efficient and cost-effective marketing plan wherein they provide you a suitable mix of campaigns as per your target audience. 

Written Word Carries Core Power And Assurance. 

Compare a leaflet or brochure with emails. A person might ignore an email - thinking it might be spam, whereas they would scroll for a minute if they are handed over the printed word - or they might read it completely if they find it interesting. 

For eye-catchy visuals and content, you may take the help of Print Media Advertising Agency for better effect and results. 

To find the right agency is like finding a needle in a haystack, so don’t worry! We are there to help you - Brand Bazooka is the best Print Ad Design Agency in Delhi NCR. Its team of specialists takes care of the client’s print marketing completely whether it is brochures, magazines or newspapers - they take care of everything!

Why Branding is Important For B2B Businesses?

Corporate branding has made big names, and bigger brands with biggest emotional connects with customers the world over. Company branding is one of the most important tools that establishes the stature of the brand at a much higher level that the product or service offered. It has now become a huge aspirational destination for all small and medium B2C companies because the way it elevates the company brand beyond the immediate products and utility to a place where people would like to connect themselves with the company. With an established corporate brand, with a set of consistent message and values, people are more likely to associate with it without being sensitive to the premium cost largely ignoring other competitors involved.

Somehow there has been a misconception that B2B businesses do not need branding or brand building. The intensive strategic exercise to streamline company vision, values and a philosophy, which should resonate with clients, other business customers, and larger general public, is seen as an insignificant investment that doesn’t affect and help day-to-day business.

Contrary to this opinion, research and business related studies have made a strong case for corporate branding as an essential part of the company legacy for B2B business and its distinct positioning amidst similar businesses providing similar products and services. There are examples abound that clearly show that B2B brands with a distinct company branding focused on a particular value, or idea have the ability to penetrate collective memory much deeper, way beyond their immediate businesses. The perception positioning at a higher level with the help of a streamlined and consistent branding strategy reap higher and more significant benefits in the longer run. Companies like IBM, Cisco, Intel, Dow, BASF, DuPont, Microsoft have achieved the status of being reliable, confident and innovative purely on the basis of widespread corporate branding though they have nothing to do with B2C ecosystem.

There has also been a view that in the B2B sector, success of deals, conversions and actual purchase orders happen mostly in the micro environment of representatives of both businesses meeting face-to-face and communicating the superiority of the product or services to be sold involved. However, it may be noted that though business purchase decisions are based on dispassionate purchase or procurement procedures based on functions, features, technological benefits and coherence of both systems involved, the human factor in such processes is as indispensable as emotions to a human response. When an established popular brand with an established popular image enters into negotiations, it rides on the emotional connect it has been able to nurture with people across and beyond industry and businesses who have nothing to do with its apparent business or services. It brings into play the aura of an established player which is strong, reliable and would ensure ease of business and risk reduction to the partner business. In many cases in B2B collaborations, one business enhances its own image with the collective image and reputation of the other business it partners with. Branding of one brand adds value to the associated brand as well.

B2B Branding also instils a sense of community, engagement and ownership within the workforce, sales team, customers and all other people who feel associated with the company. An evolved business vision binds separate teams and sets of people with one identity and image which brings coherence through all external communication to the world.

People, either individual customers or business houses, rely heavily on consistency and reputation of a business brand and, as many researches have shown, are willing to pay premium price for the products and services of an established company with a strong and evocative corporate brand identity. The accessibility of the language of communication and its intermingling with individual emotions evokes a response where people are able to relate to the brand and are willing to associate with, directly as businesses, or as end beneficiaries in the longer run.

The prime example of such an evolution is Intel. While completely into B2B collaborations, Intel has positioned itself as an aspirational brand where people value it to the extent that the other B2C businesses making computer systems seem to validate that trust by putting Intel logos and Branding on their own products.

Role of Design in Advertising - Brand Bazooka

Beautiful things are self promoting. Advertising is just incomplete without making a brand look appealing in the most simplest of sense. Advertising agencies all over the world strife to deliver just that, and well it takes more than beautiful words, it takes designs to make the world beautiful. 

Designing is the most important aspect of advertising ; to say the right things about a brand is not enough, it requires a brand to create a visual image to go with the brand reputation. The idea is to create a style that becomes synonymous with the brand. 

The Right Imagery:- A brand is recognized by the services it provides. For those not familiar with the brand, it requires an advertising agency to create a promotional strategy to deliver the information in the simplest of forms and herein comes design into play. The campaign holds traction, only when the words are relayed well in symmetry with visuals and appeals to the aesthetics of an onlooker and holds their attention. 

Graphic design not only compiles data in the most visually appealing format but also assigns a style to brand and helps build its image. Advertising agencies depend for their bread and butter on graphic designers to present the brand information in the most concise format.

All Things Beautiful:- Beautiful things evoke conversations, and that exactly is the aim of design in advertising. A good design will serve the purpose of grabbing attention and invite talk about it, it registers better in the minds of an onlooker and gets the Advertising Agency the desired results for the client. The brand needs to understand the basic of creative design and how it makes the brand look appealing to the target audience and achieve the desired recognition for the brand. A good advertising agency is one that marries great words with brilliant designs. Words alone are impactful only when presented aesthetically in advertising.

Design is the base that advertising cannot do without.

How To Boost Online Presence?

In the words of Coldplay- “When you try your best but you don’t succeed. When you get what you want, but not what you need.”

If that’s how you feel about advertising on digital and online mediums, here is how to boost Digital Advertising Agency.
    To begin with, have a SEO friendly website made for your business, which not only gives information about the company but also keeps an update of the regular activities that the company indulges in. having the company name as the domain name ensures easy search results. Online shopping sites do better in this category due to their 24x7 ability to provide services. 

    The website is just the base of things, to have relevant and interesting data about the services and information relating those, interest the people more and increase traffic on the site which converts to potential customers.

    Allocate some money into Digital Advertising and have your website promoted using sponsored advertising initially. This will bring your website to the top of the search list and also on related web pages of your choice. To make this choice it is essential to target those websites that bring in large number of audiences, those have the same interest in sites like yours. Even if it doesn’t bring you clicks, it will still benefit in bringing your website into notice. 

    Communication plays an important role in maintaining clients. Sending newsletters and e-mailers, ensures the client that you value them and encourages them to remain loyal and repeat purchases. Having a blog also serves the same purpose. It also maintains interest of the customers to visit your site often to read more interesting content that has a unique voice, tone and take on different subjects. A nice blend of humor and relevant content works best. 

    Having a social media presence has become necessary to grab immediate attention of those potencial customers. It not only brings the mass market under one roof but also renders them the ability to approach the companies for any queries and problems. This in turn earns the trust and builds clientele at a faster pace. 

    In the end it is the uniqueness of the product or service that earns you the brownie points (customers). If not, to have a unie and interesting take and tone about the services in form of a campaign helps build your Brand presence and recognition. The idea is to stay transparent and unique.

      Do You Know Advantages of Social Media Marketing?

      The human has always found a way to socialize, after all that is one of its basic needs. The internet saw its optimum usage after the advent of social media, which took over the world in almost a humongous leap. In the shortest span of time, social media governs all our daily activities. From eating food, to sleeping to travel, nothing remains personal anymore. What gave rise to such an era has not left work untouched. Work you do needs to be advertised and put out in the world for others to know and appreciate. If you haven’t started social media marketing yet, you might be left behind in the race to the top. Advertising agencies will suggest you to invest in social media marketing. 

      Social Media Marketing:- has become an integral part of Digital Marketing Agency; it plays the most important role in connecting you to the masses, with a simple social activity. It ensures a transparency that is required for a business catering to consumers. 

      What is Social Media Marketing:-  It is a syndication of content, videos and images on various social networking sites. It is a planned method of achieving marketing, communication and branding goals. It can be used to channel your content and information to targeted audiences who might become your potential customers. 

      What is Social Media Content:- The content for Social media should comprise of information that is imparted in an interesting manner. The information should be about the company and its activities and also can include the beliefs and goals that the company seeks to achieve. All in all it has to benefit the reader in some manner, either in creating entertaining reading or in imparting knowledge to make their lives easier or better. Such social posts do better in attracting viewers and traffic to your main page. 

      Why Social Media Marketing:- 

      Website Traffic:- Social media effectively draws audiences to your website creating required traffic. 

      Conversions:- Social Media Marketing plays an important role in converting your traffic to potential buyers and pushes your services to probable sale. 

      Brand Awareness:- Your brand becomes more visible through social media. It reaches a larger number of people than you could have possibly hoped to reach through normal means of Advertising. It so happens because of the imminent transparency created between your audience and your activities, which in turn makes then trust and promote your brand, thus enlarging the circle of your brand reach. 

      Creating a Brand identity And Positive Brand Association:- Social media single handedly can create your brand image, just because of its far fetching reach. You can literally target the whole world to know your brand; all it takes is the right kind of content and visuals. Your activity on social media reflects on the brand and can help your brand to make important connections. 

      Communication and Interaction With Key Audiences:- Social media has created a seamless platform for the businesses to connect with their target audiences, it has made it possible to attend to complaints and deal with their customers and followers personally. The beauty of this is that it doesn’t just help communicate; it also increases sales and makes a bigger difference when it comes to advertising. 

      How To Use Social Media Platforms:- Not all social media platforms work the same way, each one has a specification and tone of content that generates leads. 

      Facebook:- Facebook advertisements need to be friendly and interactive. The visuals also follow the same criteria. Facebook also has an option of creating business page, which allows the user to promote their business better. The layouts are specific, and reach of the post is determined by the successful execution of those. 

      Google +:- It follows the same casual and fun atmosphere of the post. What it does better than Facebook is that it allows the user to segment their audience into smaller groups. It allows direct chats on hangout with the audiences, hence creating a comfortable business- customer relationship. 

      Twitter:- Twitter follows a stricter promotion criterion. The word count of descriptors is limited and to-the-point. This platform allows you to gain more popularity by following influencers and people which in turn gains you followers of your own. It is an immediate promotional platform which has a far wider reach than either Facebook or Google+. 

      The other social media platforms like YouTube, Pinterest, and Instagram are more visual based platforms that gain you followers according to your visual content character. Basing your content flow and planning the spread of your content is what can gain you good amount of traffic and better sales.

      How Advertising Affects People and Society

      Advertising has been a part of trade practices since the beginning of it. Brands such as Coca Cola, P&G, Unilever, etc have managed to sustain themselves for years. Apart from the trust in products by consumers, the marketing or rather the awareness and recall value induced through promotions (advertisement) has played a crucial part in their sustainability. 

      This shows how important advertising is for a brand. As for the customers, it gives them awareness, choice and entertainment as well to some extent. An advertisement aims to transform a particular product or service into a brand. To achieve this, advertisements are target in such a manner that could lead to influence the final decision of purchase. 

      As a mass marketing technique, advertisement focuses on divulging the beneficial information about the product to the consumer. It is argued that advertisement influences people in negative as well as positive manner. As for the positive part, it is very useful in educating and spreading awareness about welfare of customers as well as about the diseases and its prevention. The entertainment factor of an advertisement makes it easier for the people to grasp the message and remember it. It particularly influences the population to drive to an action. Be it a social awareness message or about the brand, people do start to think about it. As for the customers, they get to know about the options they have as well as the offer related to different products. Due to the awareness spread, the consumption of the product increases and so the demand for it ultimately affecting the economy. 

      Now, as for the negative side of the argument, it is said that advertisement influences the people and society by employing negative means such as reinforcing the emotional and gender quotients. Children are targeted particularly just for the sake of selling the product and earning profits. The over use of sexuality and glorifying the product and also false promises are employed in advertisement to influence the purchase decision of the customers. It is often argued that Advertisements play heavily on emotions just for the sake of selling products and avail the profits. 

      In today’s time, advertisement has moved from conventional methods to modern ones. With the growth of digital media, it has spread its wings towards reaching wider and precise target audience. Advertisement falls on both the side of morality, good as well as bad. Some reinforce the emotional and gender quotients and play with it to popularize the product. Some take up social issues and highlight them with brand connect while some simply keep the entertainment factor to make awareness about the product. From ancient to today’s time advertisement has influence the society in a positive as well as negative manner.

      PR vs Advertising For Small Brands

      For every small company, money and time are of utmost importance and the decision to invest in either a PR firm or an advertising agency is a crucial and baffling one.

      Small brands need to understand their requirement first, i.e. is it instant recognition or a slow but steady flow of information in trusted media source. Advertising agencies will get you the complete marketing solution and deliver instant brand recognition and build a brand identity that will benefit it in the long run and leave an impression the minds of your audience.

      PR agencies however, cannot be deemed ineffective; however they are a tad slow in achieving that aim. They are however lacking in leaving a lasting impression and more often than not fail to grab attention because they do not employ any artistic medium. It is mostly facts convey through trustworthy and influential personalities.

      Advertising Agencies
      might be a little heavier on your pocket but they ensure a steady and concrete growth and recognition. If you are skeptical about getting one involved you can always start with the digital advertising agencies. This will save you time and cost a lot less than regular or a full service advertising agency.

      PR agencies are factual and rely only on trusted mediums of communication. This is a more targeted approach and in time helps build a brand’s credibility. Advertising agencies employ a more diverse aspect of communication. It shall convey the message right and also manage to grab attention of masses. Therein also create far better conversion as compared to PR.

      What we suggest is to study your position and desire for your brand recognition, this will help decide your next marketing move to survive the competition jungle and come up with a good plan to grow unhindered.

      Why Advertising Agency is a Must for You?

      Have you recently started your own company in Delhi or have a newly launched product, but are scared as to how the audience will receive your services? How you should reach out to them? What if the reviews are negative, what then?

      When it comes to publicizing the product in the market, every person would have double thoughts about the strategies they are following. No one would want their methods to appear bland, boring and unsurprising. To get rid of this dubiousness, people and companies hire Advertising and Branding Agencies- to bridge the gap between the product/ service and the consumers.

      The advertising world is ruled by uncertainty. With the new variations coming in every day, no one really knows what tomorrow holds for us in terms of technology and trends. It might be a possibility that the audience is not on the same page as you are. Advertising and Marketing Agencies hold that nerve of uncertainty, keep themselves updated with the new trends and play on that to gain success. We, at Brand Bazooka, do the same thing for you.

      We are a 360-degree agency for your brand strategy. Creative Branding? Digital Marketing? Viral and experiential marketing? You name it, we have it. We are one of the leading Advertising Agencies in Delhi NCR. Our ultimate motto is the client’s satisfaction and to ensure speedy and positive results for the brands we work with.

      What Do We Do To Achieve Speedy Results?

      Modify The Consumer’s Psychology:- A product can appear unappealing to the consumer due to certain factors- colours, boring presentation, etc. We, the Marketing Agency in Delhi, flip that view around by highlighting the missed intricacies of the product. The aim is to generate new ideas that will offer the buyer a different perspective.

      Creativity Is At Its Peak 24*7:- Every Branding Agency in Delhi comes with this aforementioned tagline. Our consumers give us a little brief about what they want- a sort of a blueprint. The campaign with all the intricate details is built around that brief. Different brands require different creative ideas and approaches. We aim to dig out the USPs of the brand and highlight those during the campaign.

      Build a Positive Assumption Around Every Brand:- Do you still remember that tagline- “Dar ke agey jeet hai” from Mountain Dew’s ad? It was not just a line, it was the aura that the brand carried, worked upon by many people. Similarly, we are always on the lookout to create a positive brand identity, to which people are attracted to. From its production to its dissemination, we are always on one foot!

      A Unique Approach For Every Campaign:- The task is to come up with an idea that is unique in its approach and has the ability to stand apart. A detailed study is carried out for every brand and then its characteristics determine its identity such that the audience’s emotions are appealed to.

      So, if you are thinking about running a new campaign or launching a product, you know we are here to savor you successfully without any hitch!

      Advertising Agency: A Saviour in the Era of Uncertainty

      Modernization and constant innovation are the trends of today’s industry. These days, it’s very normal that new technology might make your products and services bland and boring. In addition to this, the changing taste of the consumers may reduce the demand for a particular product or service. So it becomes the need of the hour to create a demand for a particular product in the market and here & why you need Branding Agencies in Delhi to be your saviour. 

      In this era of uncertainty, they are your ally in market warfare! Creative Branding, Digital Marketing, UI/UX design, SEO, social media campaigns and so on, they take care of everything. 

      If you are wondering how the services of a Media Agency are beneficial for you, give us the opportunity to illuminate you! 

      There’s a difference when you present something and the way Ad Agencies present. Your presentation might be bland and boring. Caught up in other works, you might not have sufficient time to advertise properly; whereas, they will put in their 101% efforts to highlight each selling point and all the positive aspects in a creative way. With the efficient use of colours, presentation, etc. they will flip your company’s view over a period of nights using effective luring campaigns, ideas and visuals.

      You just need to give a brief and tell them what you want. From an engaging copy to the appealing visual, every aspect is thought through by a creative workforce. They carry out complete market research and dig out the unique selling points on which they can play and build.

      A different angle to perceive things and an out of the box thinking is what the agencies are bestowed with. They can make you or break you. It lies in their hands. 

      They build a positive assumption around the brand. What comes to mind when we say “Taste the Thunder”? You are instantly reminded of Thums Up. This is how powerful advertising is! It gives the brand an aura, through which people remember it or talk about it. 

      We know it’s quite difficult to pick one among leading Branding Agencies in Delhi, it’s like finding a needle in a haystack. So to ease out your work, we are here to help you! One such efficient and cost-effective Ad Agency in Delhi is Brand Bazooka. They will cater to your every Advertising and Marketing needs, regardless of mainline or digital. Being a media Agency in Delhi NCR, they guide you on what to advertise, how to advertise and where to advertise. Their services will bridge the gap between you and the consumers. Their efficiency in the field is reflected by the astounding list of their clientele like JBL, Sansui, Shopclues, Radisson, etc. and it speaks for their established identity in diverse verticals such as education, healthcare, electronics, and more.