Why Hire A Top Ad Agency?

Advertisement underlies the core function of marketing a product or service. In a scenario where it ceases to exist, how will a manufacturer be able to promote their service? How one advertises forms another part to the story. In fact, we unconsciously perform the art of marketing in our daily routine. Suppose you are satisfied with a particular service; you would definitely recommend it to your friends, family, or people who seem to state their concerns of a similar product from the competition. So, this portrays how advertisement has seeped into our normal day-to-day conversation.

However, the world of advertisement still requires professionals; those who are knowledgeable of its art. Enter Advertising Agencies; an organization formed solely to dedicate their workforce in the same industry. From creating design and content, to promoting services, agencies address various activities and services for its clients. As a business, they hire professionals who are skilled in their respective field. They hold a myriad of functions; some of the major ones are –

Planning

An Advertising Agency plans its client’s ad campaigns with supreme creativity and a convincing content. As a primary function, it is performed by experts who are dedicated to implement their experience into a result-oriented campaign. 

Creativity

Creativity forms the core function of advertisement. So, it is no surprise why creativity is paramount in creating an ad. In the field, a Top Advertising Agency hires skilled copywriters, who pen the content, and designers who produce captivating visuals. An attractive ad has the potential to sell to the customer, and hence why the work done must be appealing and ever-fresh.

Sales Promotion

Advertising Agencies help in promoting the goods and services of a company. By hiring skilled and creative workers, they produce attractive designs and content that appeal to the target audience. In doing so, the agency helps the client in promoting their sales of the products.

Choosing Media

A Top Advertising Agency is smart and knows which media to choose, which can allow better sales of their client’s products. The ad created has to be coordinated and pitched to the right media, and hence is a specialized function that an agency can implement. For instance, the agency can choose to create and advertise via television, social media, and so on. Of course, an Ad Agency has to maintain a good reputation and contact with the chosen media.

All in all, advertising agencies are paramount in promoting products and services. In India, Brand Bazooka is an Advertising Agency in Delhi with expertise in Traditional and Digital Marketing. With a team of skilled copywriters and visual department, the organization has produced various ads with a proven track record. The award-winning Advertisement Agency in Gurgaon brings forth fresh and incredible work, guaranteeing to ally in your marketing warfare.

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Keep These 6 Points in Mind Before Hiring a Creative Ad Agency

Creative Ad Agency

How effective your marketing campaign is, depends on how efficient your Advertising Agency is. Nowadays, there’s an Ad Agency in every nook and corner and it has got difficult to pick one. Finding the right agency for your brand is equivalent to finding a needle in the haystack. Follow the below mentioned 6 points in order to hire the right one because your company’s future depends on them. 

The Quality Of Their Digital Platforms

The main aim of the Advertising Agency is to bridge the gap between the target audience and your brand through various marketing channels, through traditional and digital platforms by strategising effectively and efficiently. Generally, it is not recommended to judge a book by its cover but here KINDLY JUDGE THE BOOK BY ITS COVER; JUDGE THE AGENCY VIA ITS DIGITAL PLATFORMS. If it is interacting with its target audience by posting quality content and effective measures through its website and social media - then the agency is up for a keep, because you can expect the similar result for yourself too. 

Scan Through Its Online And Offline Portfolio 

Many agencies wouldn’t showcase some of the work because of legal agreements, but you can get a clean chit to see some of their past work, based on which you can make your decision.  A few samples are enough to offer a clear demonstration of the creative standards towards which each Creative Agency works. Many agencies have an online portfolio but ask for their templated version too - so as to get a clear image. 

If They Have Won Any Awards And Recognitions 

An award is an indication of the agency’s quality work and out-of-the-box or clutter-breaking ideas. While hiring an agency, see if they have won any award for any marketing campaign or design, at any level be it local or national. 

Go Through The References And Recommendations In The Marketing Community

An agency that has created a buzz in the marketing community is a treasure that you may cherish for the rest of your company’s life. Agencies make a mark through their work, and good work never goes unnoticed. Read around through marketing publications and online blogs to check if there are references to the agency you are looking for. You can also check with your friends and colleagues for an added confirmation. 

Nothing Should Go Out-Of-The Budget 

This indicator solely depends upon you. After you have narrowed down the list of potential agencies, decide your budget that you will keep aside for the promotion of your products and services. A Creative Ad Agency is a service-driven industry, where creative solutions come with a price. If you find an agency that promises great creative solutions but charge much - ask yourself if you are willing to spend this much amount to witness some significant changes or settle for less with some other agency that of course carries potential. 

Ask Yourself If You Get Positive Vibes From The Agency Team 

Nothing can be better if you gel up well with the people working in the Creative Agency. Then there’ll be less possibility of the situations where your ideas will clash. It won’t only help strengthen communication but will also ensure a long-term work relationship. 

Whilst keeping the above mentioned points into consideration, let us take a moment to introduce you to a leading Creative Advertising Agency in Delhi - Brand Bazooka Pvt Ltd whose inhouse creative team will serve you with the best. Having been in the industry for 11 years now, we are also recognized as one of the leading Creative Advertising Agency in Noida. Located in Delhi NCR, we have worked with diverse clientele like Pi-lo, Sansui, Linc, Farmers Pride, etc. For more information, write to us at sadhana@brandbazooka.com.

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Know Why TV Advertisements Give You An Edge Over Your Competitors

Most of us hate it when our favourite TV programmes take a ‘break’ in between, don’t we? Unless there comes an intriguing ad with a catchy tune which not only entertains us but makes us sing along with it. Remember Vodafone’s ZooZoo ads which were aired during IPL season 2. Amidst all the excitement of the cricket match, ZooZoo ads did not let us turn our heads to do some other work. Children wanted to befriend them, elders wanted to party with them - such is the aura of a powerful TVC.

TV Advertising Agency In Delhi NCR

To advertise your brand, the idea of digital campaigns, print media, etc. do provide your brand with an edge, but TVCs give you the medium to make the audience connect with your brand. Following the phrase “A picture is worth a thousand words”, we can say that a TVC is worth a thousand emotions. It allows the combination of visual and audio elements to captivate the audience, which no other medium allows. 

Here’s how TVC might be beneficial for your brand: 

TVC Comes With Trustworthiness:

In the nation, where families spend most of their time watching TV, what can be the best and trustworthy medium to advertise your brand? TVC gives ample space and time to show a product, demonstrate its use and to explain its advantages with an innovative concept and alluring audio-visuals. 

Even Though For a Few Seconds, The Audience Has Your Complete Attention:

Unlike print mediums like newspaper, magazines, etc, where your advertisement is placed alongside other competitors on the same page, TVC is definitely a preferred choice. Only your ad is aired on TV for a limited span of time, allowing the audience to immerse in your ad thoroughly where they are not seeing or thinking about the other competitor but just your brand. 

Can Easily Reach The Target Audience:

With a variety of shows being aired on different channels and on different time slots, it has become convenient for the advertisers to target their audience by buying ad spots during shows their intended demographic is likely to be watching. For instance, if your company manufactures toys then it is recommended that you air your Advertisement on a cartoon channel at the morning time slot to reach your target audience i.e. kids and kind-of-lure them to buy the products. The TV allows you to strategically target the audience without any hassle. 

It Allows Your Brand To Reach The Mass Audience:

A study shows that 60% of consumers are likely to buy products after watching an ad on TV and only 40% of customers are persuaded to make a purchase after viewing social media ads. Definitely, a TVC has a much wider reach and is more efficient when it comes to persuading viewers to become customers. With just a single ad spot, your brand’s communication will reach to the masses.  

If you are wondering that producing a TVC would cost you a lot of hard work and money, then you do not need to spend hours on thinking what it takes to make a powerful TVC, rather put your belief in the TV Advertising Agency and wait for the wonders to happen. A Top TV Ad Agency would create an innovative and spectacular TVC which has the ability to garner all the attention. We know how much difficult it is to look for the Best TV Advertising Agency, so don’t fret over it because we are here at your service (yes, you can imagine us doing Shahrukh’s signature step and saying that). We have created some of the best TVCs for famous brands like Linc, Indostar, etc. For more information or queries, write to us at sadhana@brandbazooka.com.

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Why Branding is Important For B2B Businesses?

Corporate branding has made big names, and bigger brands with biggest emotional connects with customers the world over. Company branding is one of the most important tools that establishes the stature of the brand at a much higher level that the product or service offered. It has now become a huge aspirational destination for all small and medium B2C companies because the way it elevates the company brand beyond the immediate products and utility to a place where people would like to connect themselves with the company. With an established corporate brand, with a set of consistent message and values, people are more likely to associate with it without being sensitive to the premium cost largely ignoring other competitors involved.

Somehow there has been a misconception that B2B businesses do not need branding or brand building. The intensive strategic exercise to streamline company vision, values and a philosophy, which should resonate with clients, other business customers, and larger general public, is seen as an insignificant investment that doesn’t affect and help day-to-day business.

Contrary to this opinion, research and business related studies have made a strong case for corporate branding as an essential part of the company legacy for B2B business and its distinct positioning amidst similar businesses providing similar products and services. There are examples abound that clearly show that B2B brands with a distinct company branding focused on a particular value, or idea have the ability to penetrate collective memory much deeper, way beyond their immediate businesses. The perception positioning at a higher level with the help of a streamlined and consistent branding strategy reap higher and more significant benefits in the longer run. Companies like IBM, Cisco, Intel, Dow, BASF, DuPont, Microsoft have achieved the status of being reliable, confident and innovative purely on the basis of widespread corporate branding though they have nothing to do with B2C ecosystem.

There has also been a view that in the B2B sector, success of deals, conversions and actual purchase orders happen mostly in the micro environment of representatives of both businesses meeting face-to-face and communicating the superiority of the product or services to be sold involved. However, it may be noted that though business purchase decisions are based on dispassionate purchase or procurement procedures based on functions, features, technological benefits and coherence of both systems involved, the human factor in such processes is as indispensable as emotions to a human response. When an established popular brand with an established popular image enters into negotiations, it rides on the emotional connect it has been able to nurture with people across and beyond industry and businesses who have nothing to do with its apparent business or services. It brings into play the aura of an established player which is strong, reliable and would ensure ease of business and risk reduction to the partner business. In many cases in B2B collaborations, one business enhances its own image with the collective image and reputation of the other business it partners with. Branding of one brand adds value to the associated brand as well.

B2B Branding also instils a sense of community, engagement and ownership within the workforce, sales team, customers and all other people who feel associated with the company. An evolved business vision binds separate teams and sets of people with one identity and image which brings coherence through all external communication to the world.

People, either individual customers or business houses, rely heavily on consistency and reputation of a business brand and, as many researches have shown, are willing to pay premium price for the products and services of an established company with a strong and evocative corporate brand identity. The accessibility of the language of communication and its intermingling with individual emotions evokes a response where people are able to relate to the brand and are willing to associate with, directly as businesses, or as end beneficiaries in the longer run.

The prime example of such an evolution is Intel. While completely into B2B collaborations, Intel has positioned itself as an aspirational brand where people value it to the extent that the other B2C businesses making computer systems seem to validate that trust by putting Intel logos and Branding on their own products.

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How To Boost Online Presence?

In the words of Coldplay- “When you try your best but you don’t succeed. When you get what you want, but not what you need.”

If that’s how you feel about advertising on digital and online mediums, here is how to boost Digital Advertising Agency.

To begin with, have a SEO friendly website made for your business, which not only gives information about the company but also keeps an update of the regular activities that the company indulges in. having the company name as the domain name ensures easy search results. Online shopping sites do better in this category due to their 24x7 ability to provide services. 

The website is just the base of things, to have relevant and interesting data about the services and information relating those, interest the people more and increase traffic on the site which converts to potential customers.

Allocate some money into Digital Advertising and have your website promoted using sponsored advertising initially. This will bring your website to the top of the search list and also on related web pages of your choice. To make this choice it is essential to target those websites that bring in large number of audiences, those have the same interest in sites like yours. Even if it doesn’t bring you clicks, it will still benefit in bringing your website into notice. 

Communication plays an important role in maintaining clients. Sending newsletters and e-mailers, ensures the client that you value them and encourages them to remain loyal and repeat purchases. Having a blog also serves the same purpose. It also maintains interest of the customers to visit your site often to read more interesting content that has a unique voice, tone and take on different subjects. A nice blend of humor and relevant content works best. 

Having a social media presence has become necessary to grab immediate attention of those potencial customers. It not only brings the mass market under one roof but also renders them the ability to approach the companies for any queries and problems. This in turn earns the trust and builds clientele at a faster pace. 

In the end it is the uniqueness of the product or service that earns you the brownie points (customers). If not, to have a unie and interesting take and tone about the services in form of a campaign helps build your Brand presence and recognition. The idea is to stay transparent and unique.

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How Advertising Affects People and Society

Advertising has been a part of trade practices since the beginning of it. Brands such as Coca Cola, P&G, Unilever, etc have managed to sustain themselves for years. Apart from the trust in products by consumers, the marketing or rather the awareness and recall value induced through promotions (advertisement) has played a crucial part in their sustainability. 

This shows how important advertising is for a brand. As for the customers, it gives them awareness, choice and entertainment as well to some extent. An advertisement aims to transform a particular product or service into a brand. To achieve this, advertisements are target in such a manner that could lead to influence the final decision of purchase. 

As a mass marketing technique, advertisement focuses on divulging the beneficial information about the product to the consumer. It is argued that advertisement influences people in negative as well as positive manner. As for the positive part, it is very useful in educating and spreading awareness about welfare of customers as well as about the diseases and its prevention. The entertainment factor of an advertisement makes it easier for the people to grasp the message and remember it. It particularly influences the population to drive to an action. Be it a social awareness message or about the brand, people do start to think about it. As for the customers, they get to know about the options they have as well as the offer related to different products. Due to the awareness spread, the consumption of the product increases and so the demand for it ultimately affecting the economy. 

Now, as for the negative side of the argument, it is said that advertisement influences the people and society by employing negative means such as reinforcing the emotional and gender quotients. Children are targeted particularly just for the sake of selling the product and earning profits. The over use of sexuality and glorifying the product and also false promises are employed in advertisement to influence the purchase decision of the customers. It is often argued that Advertisements play heavily on emotions just for the sake of selling products and avail the profits. 

In today’s time, advertisement has moved from conventional methods to modern ones. With the growth of digital media, it has spread its wings towards reaching wider and precise target audience. Advertisement falls on both the side of morality, good as well as bad. Some reinforce the emotional and gender quotients and play with it to popularize the product. Some take up social issues and highlight them with brand connect while some simply keep the entertainment factor to make awareness about the product. From ancient to today’s time advertisement has influence the society in a positive as well as negative manner.

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Why Advertising Agency is a Must for You?

Have you recently started your own company in Delhi or have a newly launched product, but are scared as to how the audience will receive your services? How you should reach out to them? What if the reviews are negative, what then?

When it comes to publicizing the product in the market, every person would have double thoughts about the strategies they are following. No one would want their methods to appear bland, boring and unsurprising. To get rid of this dubiousness, people and companies hire Advertising and Branding Agencies- to bridge the gap between the product/ service and the consumers.

The advertising world is ruled by uncertainty. With the new variations coming in every day, no one really knows what tomorrow holds for us in terms of technology and trends. It might be a possibility that the audience is not on the same page as you are. Advertising and Marketing Agencies hold that nerve of uncertainty, keep themselves updated with the new trends and play on that to gain success. We, at Brand Bazooka, do the same thing for you.

We are a 360-degree agency for your brand strategy. Creative Branding? Digital Marketing? Viral and experiential marketing? You name it, we have it. We are one of the leading Advertising Agencies in Delhi NCR. Our ultimate motto is the client’s satisfaction and to ensure speedy and positive results for the brands we work with.

What Do We Do To Achieve Speedy Results?

Modify The Consumer’s Psychology:- A product can appear unappealing to the consumer due to certain factors- colours, boring presentation, etc. We, the Marketing Agency in Delhi, flip that view around by highlighting the missed intricacies of the product. The aim is to generate new ideas that will offer the buyer a different perspective.

Creativity Is At Its Peak 24*7:- Every Branding Agency in Delhi comes with this aforementioned tagline. Our consumers give us a little brief about what they want- a sort of a blueprint. The campaign with all the intricate details is built around that brief. Different brands require different creative ideas and approaches. We aim to dig out the USPs of the brand and highlight those during the campaign.

Build a Positive Assumption Around Every Brand:- Do you still remember that tagline- “Dar ke agey jeet hai” from Mountain Dew’s ad? It was not just a line, it was the aura that the brand carried, worked upon by many people. Similarly, we are always on the lookout to create a positive brand identity, to which people are attracted to. From its production to its dissemination, we are always on one foot!

A Unique Approach For Every Campaign:- The task is to come up with an idea that is unique in its approach and has the ability to stand apart. A detailed study is carried out for every brand and then its characteristics determine its identity such that the audience’s emotions are appealed to.

So, if you are thinking about running a new campaign or launching a product, you know we are here to savor you successfully without any hitch!

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