How To Boost Online Presence?

In the words of Coldplay- “When you try your best but you don’t succeed. When you get what you want, but not what you need.”

If that’s how you feel about advertising on digital and online mediums, here is how to boost Digital Advertising Agency.

To begin with, have a SEO friendly website made for your business, which not only gives information about the company but also keeps an update of the regular activities that the company indulges in. having the company name as the domain name ensures easy search results. Online shopping sites do better in this category due to their 24x7 ability to provide services. 

The website is just the base of things, to have relevant and interesting data about the services and information relating those, interest the people more and increase traffic on the site which converts to potential customers.

Allocate some money into Digital Advertising and have your website promoted using sponsored advertising initially. This will bring your website to the top of the search list and also on related web pages of your choice. To make this choice it is essential to target those websites that bring in large number of audiences, those have the same interest in sites like yours. Even if it doesn’t bring you clicks, it will still benefit in bringing your website into notice. 

Communication plays an important role in maintaining clients. Sending newsletters and e-mailers, ensures the client that you value them and encourages them to remain loyal and repeat purchases. Having a blog also serves the same purpose. It also maintains interest of the customers to visit your site often to read more interesting content that has a unique voice, tone and take on different subjects. A nice blend of humor and relevant content works best. 

Having a social media presence has become necessary to grab immediate attention of those potencial customers. It not only brings the mass market under one roof but also renders them the ability to approach the companies for any queries and problems. This in turn earns the trust and builds clientele at a faster pace. 

In the end it is the uniqueness of the product or service that earns you the brownie points (customers). If not, to have a unie and interesting take and tone about the services in form of a campaign helps build your Brand presence and recognition. The idea is to stay transparent and unique.

Read More

Do You Know Advantages of Social Media Marketing?

The human has always found a way to socialize, after all that is one of its basic needs. The internet saw its optimum usage after the advent of social media, which took over the world in almost a humongous leap. In the shortest span of time, social media governs all our daily activities. From eating food, to sleeping to travel, nothing remains personal anymore. What gave rise to such an era has not left work untouched. Work you do needs to be advertised and put out in the world for others to know and appreciate. If you haven’t started social media marketing yet, you might be left behind in the race to the top. Advertising agencies will suggest you to invest in social media marketing. 

Social Media Marketing:- has become an integral part of Digital Marketing Agency; it plays the most important role in connecting you to the masses, with a simple social activity. It ensures a transparency that is required for a business catering to consumers. 

What is Social Media Marketing:-  It is a syndication of content, videos and images on various social networking sites. It is a planned method of achieving marketing, communication and branding goals. It can be used to channel your content and information to targeted audiences who might become your potential customers. 

What is Social Media Content:- The content for Social media should comprise of information that is imparted in an interesting manner. The information should be about the company and its activities and also can include the beliefs and goals that the company seeks to achieve. All in all it has to benefit the reader in some manner, either in creating entertaining reading or in imparting knowledge to make their lives easier or better. Such social posts do better in attracting viewers and traffic to your main page. 

Why Social Media Marketing:- 

Website Traffic:- Social media effectively draws audiences to your website creating required traffic. 

Conversions:- Social Media Marketing plays an important role in converting your traffic to potential buyers and pushes your services to probable sale. 

Brand Awareness:- Your brand becomes more visible through social media. It reaches a larger number of people than you could have possibly hoped to reach through normal means of Advertising. It so happens because of the imminent transparency created between your audience and your activities, which in turn makes then trust and promote your brand, thus enlarging the circle of your brand reach. 

Creating a Brand identity And Positive Brand Association:- Social media single handedly can create your brand image, just because of its far fetching reach. You can literally target the whole world to know your brand; all it takes is the right kind of content and visuals. Your activity on social media reflects on the brand and can help your brand to make important connections. 

Communication and Interaction With Key Audiences:- Social media has created a seamless platform for the businesses to connect with their target audiences, it has made it possible to attend to complaints and deal with their customers and followers personally. The beauty of this is that it doesn’t just help communicate; it also increases sales and makes a bigger difference when it comes to advertising. 

How To Use Social Media Platforms:- Not all social media platforms work the same way, each one has a specification and tone of content that generates leads. 

Facebook:- Facebook advertisements need to be friendly and interactive. The visuals also follow the same criteria. Facebook also has an option of creating business page, which allows the user to promote their business better. The layouts are specific, and reach of the post is determined by the successful execution of those. 

Google +:- It follows the same casual and fun atmosphere of the post. What it does better than Facebook is that it allows the user to segment their audience into smaller groups. It allows direct chats on hangout with the audiences, hence creating a comfortable business- customer relationship. 

Twitter:- Twitter follows a stricter promotion criterion. The word count of descriptors is limited and to-the-point. This platform allows you to gain more popularity by following influencers and people which in turn gains you followers of your own. It is an immediate promotional platform which has a far wider reach than either Facebook or Google+. 

The other social media platforms like YouTube, Pinterest, and Instagram are more visual based platforms that gain you followers according to your visual content character. Basing your content flow and planning the spread of your content is what can gain you good amount of traffic and better sales.

Read More

How Advertising Affects People and Society

Advertising has been a part of trade practices since the beginning of it. Brands such as Coca Cola, P&G, Unilever, etc have managed to sustain themselves for years. Apart from the trust in products by consumers, the marketing or rather the awareness and recall value induced through promotions (advertisement) has played a crucial part in their sustainability. 

This shows how important advertising is for a brand. As for the customers, it gives them awareness, choice and entertainment as well to some extent. An advertisement aims to transform a particular product or service into a brand. To achieve this, advertisements are target in such a manner that could lead to influence the final decision of purchase. 

As a mass marketing technique, advertisement focuses on divulging the beneficial information about the product to the consumer. It is argued that advertisement influences people in negative as well as positive manner. As for the positive part, it is very useful in educating and spreading awareness about welfare of customers as well as about the diseases and its prevention. The entertainment factor of an advertisement makes it easier for the people to grasp the message and remember it. It particularly influences the population to drive to an action. Be it a social awareness message or about the brand, people do start to think about it. As for the customers, they get to know about the options they have as well as the offer related to different products. Due to the awareness spread, the consumption of the product increases and so the demand for it ultimately affecting the economy. 

Now, as for the negative side of the argument, it is said that advertisement influences the people and society by employing negative means such as reinforcing the emotional and gender quotients. Children are targeted particularly just for the sake of selling the product and earning profits. The over use of sexuality and glorifying the product and also false promises are employed in advertisement to influence the purchase decision of the customers. It is often argued that Advertisements play heavily on emotions just for the sake of selling products and avail the profits. 

In today’s time, advertisement has moved from conventional methods to modern ones. With the growth of digital media, it has spread its wings towards reaching wider and precise target audience. Advertisement falls on both the side of morality, good as well as bad. Some reinforce the emotional and gender quotients and play with it to popularize the product. Some take up social issues and highlight them with brand connect while some simply keep the entertainment factor to make awareness about the product. From ancient to today’s time advertisement has influence the society in a positive as well as negative manner.

Read More

Why Advertising Agency is a Must for You?

Have you recently started your own company in Delhi or have a newly launched product, but are scared as to how the audience will receive your services? How you should reach out to them? What if the reviews are negative, what then?

When it comes to publicizing the product in the market, every person would have double thoughts about the strategies they are following. No one would want their methods to appear bland, boring and unsurprising. To get rid of this dubiousness, people and companies hire Advertising and Branding Agencies- to bridge the gap between the product/ service and the consumers.

The advertising world is ruled by uncertainty. With the new variations coming in every day, no one really knows what tomorrow holds for us in terms of technology and trends. It might be a possibility that the audience is not on the same page as you are. Advertising and Marketing Agencies hold that nerve of uncertainty, keep themselves updated with the new trends and play on that to gain success. We, at Brand Bazooka, do the same thing for you.

We are a 360-degree agency for your brand strategy. Creative Branding? Digital Marketing? Viral and experiential marketing? You name it, we have it. We are one of the leading Advertising Agencies in Delhi NCR. Our ultimate motto is the client’s satisfaction and to ensure speedy and positive results for the brands we work with.

What Do We Do To Achieve Speedy Results?

Modify The Consumer’s Psychology:- A product can appear unappealing to the consumer due to certain factors- colours, boring presentation, etc. We, the Marketing Agency in Delhi, flip that view around by highlighting the missed intricacies of the product. The aim is to generate new ideas that will offer the buyer a different perspective.

Creativity Is At Its Peak 24*7:- Every Branding Agency in Delhi comes with this aforementioned tagline. Our consumers give us a little brief about what they want- a sort of a blueprint. The campaign with all the intricate details is built around that brief. Different brands require different creative ideas and approaches. We aim to dig out the USPs of the brand and highlight those during the campaign.

Build a Positive Assumption Around Every Brand:- Do you still remember that tagline- “Dar ke agey jeet hai” from Mountain Dew’s ad? It was not just a line, it was the aura that the brand carried, worked upon by many people. Similarly, we are always on the lookout to create a positive brand identity, to which people are attracted to. From its production to its dissemination, we are always on one foot!

A Unique Approach For Every Campaign:- The task is to come up with an idea that is unique in its approach and has the ability to stand apart. A detailed study is carried out for every brand and then its characteristics determine its identity such that the audience’s emotions are appealed to.

So, if you are thinking about running a new campaign or launching a product, you know we are here to savor you successfully without any hitch!

Read More