How To Boost Online Presence?

In the words of Coldplay- “When you try your best but you don’t succeed. When you get what you want, but not what you need.”

If that’s how you feel about advertising on digital and online mediums, here is how to boost Digital Advertising Agency.

To begin with, have a SEO friendly website made for your business, which not only gives information about the company but also keeps an update of the regular activities that the company indulges in. having the company name as the domain name ensures easy search results. Online shopping sites do better in this category due to their 24x7 ability to provide services. 

The website is just the base of things, to have relevant and interesting data about the services and information relating those, interest the people more and increase traffic on the site which converts to potential customers.

Allocate some money into Digital Advertising and have your website promoted using sponsored advertising initially. This will bring your website to the top of the search list and also on related web pages of your choice. To make this choice it is essential to target those websites that bring in large number of audiences, those have the same interest in sites like yours. Even if it doesn’t bring you clicks, it will still benefit in bringing your website into notice. 

Communication plays an important role in maintaining clients. Sending newsletters and e-mailers, ensures the client that you value them and encourages them to remain loyal and repeat purchases. Having a blog also serves the same purpose. It also maintains interest of the customers to visit your site often to read more interesting content that has a unique voice, tone and take on different subjects. A nice blend of humor and relevant content works best. 

Having a social media presence has become necessary to grab immediate attention of those potencial customers. It not only brings the mass market under one roof but also renders them the ability to approach the companies for any queries and problems. This in turn earns the trust and builds clientele at a faster pace. 

In the end it is the uniqueness of the product or service that earns you the brownie points (customers). If not, to have a unie and interesting take and tone about the services in form of a campaign helps build your Brand presence and recognition. The idea is to stay transparent and unique.

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Do You Know Advantages of Social Media Marketing?

The human has always found a way to socialize, after all that is one of its basic needs. The internet saw its optimum usage after the advent of social media, which took over the world in almost a humongous leap. In the shortest span of time, social media governs all our daily activities. From eating food, to sleeping to travel, nothing remains personal anymore. What gave rise to such an era has not left work untouched. Work you do needs to be advertised and put out in the world for others to know and appreciate. If you haven’t started social media marketing yet, you might be left behind in the race to the top. Advertising agencies will suggest you to invest in social media marketing. 

Social Media Marketing:- has become an integral part of Digital Marketing Agency; it plays the most important role in connecting you to the masses, with a simple social activity. It ensures a transparency that is required for a business catering to consumers. 

What is Social Media Marketing:-  It is a syndication of content, videos and images on various social networking sites. It is a planned method of achieving marketing, communication and branding goals. It can be used to channel your content and information to targeted audiences who might become your potential customers. 

What is Social Media Content:- The content for Social media should comprise of information that is imparted in an interesting manner. The information should be about the company and its activities and also can include the beliefs and goals that the company seeks to achieve. All in all it has to benefit the reader in some manner, either in creating entertaining reading or in imparting knowledge to make their lives easier or better. Such social posts do better in attracting viewers and traffic to your main page. 

Why Social Media Marketing:- 

Website Traffic:- Social media effectively draws audiences to your website creating required traffic. 

Conversions:- Social Media Marketing plays an important role in converting your traffic to potential buyers and pushes your services to probable sale. 

Brand Awareness:- Your brand becomes more visible through social media. It reaches a larger number of people than you could have possibly hoped to reach through normal means of Advertising. It so happens because of the imminent transparency created between your audience and your activities, which in turn makes then trust and promote your brand, thus enlarging the circle of your brand reach. 

Creating a Brand identity And Positive Brand Association:- Social media single handedly can create your brand image, just because of its far fetching reach. You can literally target the whole world to know your brand; all it takes is the right kind of content and visuals. Your activity on social media reflects on the brand and can help your brand to make important connections. 

Communication and Interaction With Key Audiences:- Social media has created a seamless platform for the businesses to connect with their target audiences, it has made it possible to attend to complaints and deal with their customers and followers personally. The beauty of this is that it doesn’t just help communicate; it also increases sales and makes a bigger difference when it comes to advertising. 

How To Use Social Media Platforms:- Not all social media platforms work the same way, each one has a specification and tone of content that generates leads. 

Facebook:- Facebook advertisements need to be friendly and interactive. The visuals also follow the same criteria. Facebook also has an option of creating business page, which allows the user to promote their business better. The layouts are specific, and reach of the post is determined by the successful execution of those. 

Google +:- It follows the same casual and fun atmosphere of the post. What it does better than Facebook is that it allows the user to segment their audience into smaller groups. It allows direct chats on hangout with the audiences, hence creating a comfortable business- customer relationship. 

Twitter:- Twitter follows a stricter promotion criterion. The word count of descriptors is limited and to-the-point. This platform allows you to gain more popularity by following influencers and people which in turn gains you followers of your own. It is an immediate promotional platform which has a far wider reach than either Facebook or Google+. 

The other social media platforms like YouTube, Pinterest, and Instagram are more visual based platforms that gain you followers according to your visual content character. Basing your content flow and planning the spread of your content is what can gain you good amount of traffic and better sales.

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How Advertising Affects People and Society

Advertising has been a part of trade practices since the beginning of it. Brands such as Coca Cola, P&G, Unilever, etc have managed to sustain themselves for years. Apart from the trust in products by consumers, the marketing or rather the awareness and recall value induced through promotions (advertisement) has played a crucial part in their sustainability. 

This shows how important advertising is for a brand. As for the customers, it gives them awareness, choice and entertainment as well to some extent. An advertisement aims to transform a particular product or service into a brand. To achieve this, advertisements are target in such a manner that could lead to influence the final decision of purchase. 

As a mass marketing technique, advertisement focuses on divulging the beneficial information about the product to the consumer. It is argued that advertisement influences people in negative as well as positive manner. As for the positive part, it is very useful in educating and spreading awareness about welfare of customers as well as about the diseases and its prevention. The entertainment factor of an advertisement makes it easier for the people to grasp the message and remember it. It particularly influences the population to drive to an action. Be it a social awareness message or about the brand, people do start to think about it. As for the customers, they get to know about the options they have as well as the offer related to different products. Due to the awareness spread, the consumption of the product increases and so the demand for it ultimately affecting the economy. 

Now, as for the negative side of the argument, it is said that advertisement influences the people and society by employing negative means such as reinforcing the emotional and gender quotients. Children are targeted particularly just for the sake of selling the product and earning profits. The over use of sexuality and glorifying the product and also false promises are employed in advertisement to influence the purchase decision of the customers. It is often argued that Advertisements play heavily on emotions just for the sake of selling products and avail the profits. 

In today’s time, advertisement has moved from conventional methods to modern ones. With the growth of digital media, it has spread its wings towards reaching wider and precise target audience. Advertisement falls on both the side of morality, good as well as bad. Some reinforce the emotional and gender quotients and play with it to popularize the product. Some take up social issues and highlight them with brand connect while some simply keep the entertainment factor to make awareness about the product. From ancient to today’s time advertisement has influence the society in a positive as well as negative manner.

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PR vs Advertising For Small Brands

For every small company, money and time are of utmost importance and the decision to invest in either a PR firm or an advertising agency is a crucial and baffling one.

Small brands need to understand their requirement first, i.e. is it instant recognition or a slow but steady flow of information in trusted media source. Advertising agencies will get you the complete marketing solution and deliver instant brand recognition and build a brand identity that will benefit it in the long run and leave an impression the minds of your audience.

PR agencies however, cannot be deemed ineffective; however they are a tad slow in achieving that aim. They are however lacking in leaving a lasting impression and more often than not fail to grab attention because they do not employ any artistic medium. It is mostly facts convey through trustworthy and influential personalities.

Advertising Agencies might be a little heavier on your pocket but they ensure a steady and concrete growth and recognition. If you are skeptical about getting one involved you can always start with the digital advertising agencies. This will save you time and cost a lot less than regular or a full service advertising agency.

PR agencies are factual and rely only on trusted mediums of communication. This is a more targeted approach and in time helps build a brand’s credibility. Advertising agencies employ a more diverse aspect of communication. It shall convey the message right and also manage to grab attention of masses. Therein also create far better conversion as compared to PR.

What we suggest is to study your position and desire for your brand recognition, this will help decide your next marketing move to survive the competition jungle and come up with a good plan to grow unhindered.

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Advertising Agency: A Saviour in the Era of Uncertainty

Modernization and constant innovation are the trends of today’s industry. These days, it’s very normal that new technology might make your products and services bland and boring. In addition to this, the changing taste of the consumers may reduce the demand for a particular product or service. So it becomes the need of the hour to create a demand for a particular product in the market and here & why you need Branding Agencies in Delhi to be your saviour. 

In this era of uncertainty, they are your ally in market warfare! Creative Branding, Digital Marketing, UI/UX design, SEO, social media campaigns and so on, they take care of everything. 

If you are wondering how the services of a Media Agency are beneficial for you, give us the opportunity to illuminate you! 

There’s a difference when you present something and the way Ad Agencies present. Your presentation might be bland and boring. Caught up in other works, you might not have sufficient time to advertise properly; whereas, they will put in their 101% efforts to highlight each selling point and all the positive aspects in a creative way. With the efficient use of colours, presentation, etc. they will flip your company’s view over a period of nights using effective luring campaigns, ideas and visuals.

You just need to give a brief and tell them what you want. From an engaging copy to the appealing visual, every aspect is thought through by a creative workforce. They carry out complete market research and dig out the unique selling points on which they can play and build.

A different angle to perceive things and an out of the box thinking is what the agencies are bestowed with. They can make you or break you. It lies in their hands. 

They build a positive assumption around the brand. What comes to mind when we say “Taste the Thunder”? You are instantly reminded of Thums Up. This is how powerful advertising is! It gives the brand an aura, through which people remember it or talk about it. 

We know it’s quite difficult to pick one among leading Branding Agencies in Delhi, it’s like finding a needle in a haystack. So to ease out your work, we are here to help you! One such efficient and cost-effective Ad Agency in Delhi is Brand Bazooka. They will cater to your every Advertising and Marketing needs, regardless of mainline or digital. Being a media Agency in Delhi NCR, they guide you on what to advertise, how to advertise and where to advertise. Their services will bridge the gap between you and the consumers. Their efficiency in the field is reflected by the astounding list of their clientele like JBL, Sansui, Shopclues, Radisson, etc. and it speaks for their established identity in diverse verticals such as education, healthcare, electronics, and more.

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Role of Advertising Awards - Brand Bazooka

Most of the people in the creative and media industry view Advertising awards as something that provides the industry an additional currency. People argue that awards are just one of many tools to measure creativity. 

On the other hand, almost all Advertising awards are criticised for being an exercise in self-importance. There is a strong view that derides the idea of creativity that takes birth only to exist in the sphere of awards. It is clear in many cases the work produced is a pure creative exercise and not the natural outcome of a professional work stream. The account management people who have convinced the clients to publish those ads should be awarded instead of the creative.

But this view—outdated and fatigued as it is—doesn’t take into account the role these awards play in the multi-billion industry.

Awards inspire the industry people, acknowledge their potential beyond the quantifiable business measures, and encourage them to think afresh and beyond the convention. Awards like Cannes Lions, One Show, D&AD, etc. provide great worldwide platforms for the greatest creative, Advertising and marketing professionals to come together, learn from each other, and understand and analyse the growing trends in the industry. These are also unique opportunities to network with clients, customers, and other brilliant minds from the industry in a casual environment. These are spaces for off the record conversations, and for discussing creative ideas with the key players who move the industry forward. Also you get exposed to great creativity as an added value.

David Grey of the communications company Open says awards are the global litmus tests for creative work that industry peers deem to be of world-class standards. It’s all about perceptions.

Awards are also charged with an environment that fosters osmosis, exposure, conversations, workshops, and lectures. They are also melting pots for creative and professional cultures.

Advertising awards recognise and amplify those who have successfully managed to stand out from the background noise solely on the basis of their creative excellence. The work highlighted is often of the highest calibre. Imagination and out of the box thinking is rewarded for ads that may not have been conceptualised the way they are now ten years ago.

The awards also generate a pruned list of exceptional agencies for clients who they would like to work with. Awards celebrate the combined power of strategic and creative thinking to build brands.

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Here’s Why You Need Digital Marketing Agency To Rule the Industry!

What can be better than a bunch of creative people who work recklessly to fulfil your marketing objectives? Not only can you be free of worries, but your brand is given an altogether a new angle. See! The whole year you work to deliver top-notch services and products to your customers and it will go flat if your campaign is not trendy or up to the mark. This is where the Digital Marketing Agency comes to your rescue.

The right agency can do wonders for your brand; actually increasing the return on marketing investment tremendously. You don’t believe us? Let us tell you why! 

They Know What Your Brand Needs:- Having worked with diverse verticals - like entertainment, IT, real estate company, etc, they have a wider perspective on how the marketing world works. They can give an altogether new perspective to your brand, that even you cannot think of. 

Your brand does not need a single campaign, but campaigns that will run at different times of the year. They will build the campaigns around the latest incident, festivals, new service you provide, etc. - i.e. a consumer-friendly campaign; offering your products or services as the solution for the customer’s pain points. 

Outsourcing Saves Cost and Time:- Hiring a creative team for the promotion of your products or services will be a huge, time-taking and expensive task. Employing someone for full-time or part-time would not make sense if you would not require their services throughout the year. Owing to the requirements, many businesses would stand at a loss if they hire an in-house team. 

Outsourcing then saves time and cost both! They will crack the suitable digital campaigns for the right digital platform. For instance, they would focus more on SEO and Branding during the start of the year and then focus their shift towards paid digital campaigns at the time of Christmas to increase conversions. 

They Map Where You Stand in The Industry And Work Accordingly For Your Expansion

Digital Agencies excel at mapping your competition and plan as per where you stand. If your brand needs more consumer awareness or a different approach to put forth your products - they will know everything, no one can guide you better than them. A team of specialists will plan your digital calendar marking the different steps over a course of time, which will help you achieve the desired result. From branding to paid campaigns, from SEO to website audition - they excel at everything. 

They Meet Deadlines:- They respond to on-demand requirements, working day and night to deliver you the desired creatives. They know how much delivery is important for your brand, and understand that delay or failure is not an option, which otherwise may not be possible with an in-house team.

For the organizations in Delhi NCR, we know finding a splendid Digital Marketing Agency in Gurgaon is as difficult as finding a needle in a haystack. Let us help you there! Brand Bazooka is a 360-degree Digital Agency in Gurgaon, offering commendable services for all your advertising requirements. Helping the brands to conquer the market for a decade, they have a diverse clientele and commendable experience. As an online marketing company in Gurgaon, they have worked for Sansui, Ashiana Homes, Telecraft, Pi-Lo, Farmers Pride, Linc and more. They are the right place for you to go - for you to be at your best!

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Making Your Hashtag Trend - Brand Bazooka

The hashtag was a phenomenon that started in 2007 by the American technology evangelist Christopher Reeves Messina, where a few keywords could be grouped together with the ‘#’ (hash) symbol to collect ideas that fell under a specific category together, thus making it easier for netizens to find information and opinions on a particular subject instead of having to surf the ocean that is social media.

The hashtag was adopted and popularised by Twitter. Over the years, it has gained such popularity as an online phenomenon that the Oxford dictionary officially included the word hashtag in the English language. Today, hashtags are used across social media platforms by corporations and individuals alike, and has become something akin to a lifestyle statement. When Social Media Agencies in Gurgaon and other cities noted this potential, they came up with the idea of using hashtags for promotion by creating interesting hashtags that can be featured on the social media accounts of their target audience and be used by them, thus connecting brand and consumer as well as increasing their share-of-voice.

In 2018, a few guidelines ought to be followed by social media and Advertising Agencies to stand out from the crowd and give their hashtag that necessary milestone of trending.

Choosing The Right Topic:- The best idea for a trending hashtag is a trending topic. You may take an issue from the current affairs and give it your own twist (you can either connect it to your brand or make it interactive, so as to get people talking and using your hashtag). The words you select must be easy to remember, catchy to speak, self-explanatory and, most importantly, wide enough to keep the different thoughts and opinions of your entire target audience in mind. It is important to remember to check if your hashtag has already been used, and, if not, to clearly define it in your introductory Tweet or post so as to claim ownership.

Start Tweeting:- As soon as you have created the hashtag, provide a large number of tweets in quick succession to jumpstart the conversation. Post the tweet with teaser for your campign, with the introduction to the campaign and throughout it’s duration and even after. Be sure to involve the hashtag in every small element of communication going out from your side and to ask others constantly to retweet your hashtag multiple times. Maintain a good rapport with your current followers, making them your communication channel and tag even more people to start gaining more popularity.

Stay Focused:- In the humdrum universe of social media, do not lose sight of your specific target audience. By selecting groups, forums and other influencers that directly connect with your target group and repetitively messaging on them, you can ensure a high recall and shareability value for your hashtag.

Provide Updates:- Keeping in tune with the basic idea of a trending topic, make sure your hashtag is constantly evolving with the times. Provide new updates and relevant information that cannot be found elsewhere around your hashtag. Talk about major events and activities, targeting people in a specific country or locality. Most importantly, remember to keep content interesting and to respond promptly.

A Personal Approach:- Lastly, the popularity of hashtags can be credited to the fact that there is a personal touch to it. Even if the tweets are by a brand, social media carries the characteristic of connecting people one-on-one. Avoid letting your hashtags, posts and responses having a robotic language and content. Post light-hearted, casual content and bring true emotions into your tweets to make it seem more life-like.

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5 Reasons Why You Should Hire an Advertising Agency

Having a great communication can become a catalyst for a business. Advertising Agency can become a catalyst for your business and ultimately lead your business’s growth. Lot of big organizations prefer to hire an ad agency to combine their creative and research skills in order to create an impactful campaign. 

Ad Agencies help in creating a brand’s identity by instilling all the qualities or features of a brand/product/service. They help a brand to keep up with the on-going trends and move in sync with them. An ad agency understands a brand and then plans how a certain campaign will be executed, what medium will be used for the brand etc. 

Here are 5 Reasons Why a Business Should Hire An Advertising Agency:-

Builds a Brand:- Developing a brand takes a very careful and intelligent communication strategy. Right from building a brand, creating a brand awareness and making a lasting impression on the minds of the audience is very important. The main motive of creating a very smart communication strategy is to convert their potential costumers into consumers.

Keeping Up With The Industry Trends:- Advertising Agencies are always up to date with the trends of the industry and helps in keeping a business updated with the latest technologies that are going around in the global market.

Undertaking Different Approach:- This involves in an advertising agency creating a completely unique identity of your business. With so much clutter, it’s important to distinguish yourselves among the rest. A deep insight of the global scenario by an advertising agency helps the business to be promoted in unique ways.

Rebranding:- With the help of an Advertising Agency , you can give your business a visual facelift. This can happen by giving a fresh outlook to your logo, business cards etc every nuance related to your brand. Implementing & translating your brand’s philosophy into your brand’s image is utmost important when audience is considered.

It’s always a good option to hire an ad agency to create an elaborate marketing plan with their expertise and research on the on-going trends or simply building a brand image.

It is imperative to know what message a brand gives out to it’s audiences and whether or not it is impactful.

When selecting the right communication and marketing strategy for your business/ brand, always remember to choose the one that would not only be cost effective but also gives you the maximum ROI.

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