Why Hire A Top Ad Agency?



Advertisement underlies the core function of marketing a product or service. In a scenario where it ceases to exist, how will a manufacturer be able to promote their service? How one advertises forms another part to the story. In fact, we unconsciously perform the art of marketing in our daily routine. Suppose you are satisfied with a particular service; you would definitely recommend it to your friends, family, or people who seem to state their concerns of a similar product from the competition. So, this portrays how advertisement has seeped into our normal day-to-day conversation.

However, the world of advertisement still requires professionals; those who are knowledgeable of its art. Enter Advertising Agencies; an organization formed solely to dedicate their workforce in the same industry. From creating design and content, to promoting services, agencies address various activities and services for its clients. As a business, they hire professionals who are skilled in their respective field. They hold a myriad of functions; some of the major ones are –

Planning

An Advertising Agency plans its client’s ad campaigns with supreme creativity and a convincing content. As a primary function, it is performed by experts who are dedicated to implement their experience into a result-oriented campaign. 


Creativity

Creativity forms the core function of advertisement. So, it is no surprise why creativity is paramount in creating an ad. In the field, a Top Advertising Agency hires skilled copywriters, who pen the content, and designers who produce captivating visuals. An attractive ad has the potential to sell to the customer, and hence why the work done must be appealing and ever-fresh.


Sales Promotion

Advertising Agencies help in promoting the goods and services of a company. By hiring skilled and creative workers, they produce attractive designs and content that appeal to the target audience. In doing so, the agency helps the client in promoting their sales of the products.


Choosing Media

A Top Advertising Agency is smart and knows which media to choose, which can allow better sales of their client’s products. The ad created has to be coordinated and pitched to the right media, and hence is a specialized function that an agency can implement. For instance, the agency can choose to create and advertise via television, social media, and so on. Of course, an Ad Agency has to maintain a good reputation and contact with the chosen media.

All in all, advertising agencies are paramount in promoting products and services. In India, Brand Bazooka is an Advertising Agency in Delhi with expertise in Traditional and Digital Marketing. With a team of skilled copywriters and visual department, the organization has produced various ads with a proven track record. The award-winning Advertisement Agency in Gurgaon brings forth fresh and incredible work, guaranteeing to ally in your marketing warfare.

Keep These 6 Points in Mind Before Hiring a Creative Ad Agency


Creative Ad Agency
Creative Ad Agency

How effective your marketing campaign is, depends on how efficient your Advertising Agency is. Nowadays, there’s an Ad Agency in every nook and corner and it has got difficult to pick one. Finding the right agency for your brand is equivalent to finding a needle in the haystack. Follow the below mentioned 6 points in order to hire the right one because your company’s future depends on them. 

The Quality Of Their Digital Platforms

The main aim of the Advertising Agency is to bridge the gap between the target audience and your brand through various marketing channels, through traditional and digital platforms by strategising effectively and efficiently. Generally, it is not recommended to judge a book by its cover but here KINDLY JUDGE THE BOOK BY ITS COVER; JUDGE THE AGENCY VIA ITS DIGITAL PLATFORMS. If it is interacting with its target audience by posting quality content and effective measures through its website and social media - then the agency is up for a keep, because you can expect the similar result for yourself too. 

Scan Through Its Online And Offline Portfolio 

Many agencies wouldn’t showcase some of the work because of legal agreements, but you can get a clean chit to see some of their past work, based on which you can make your decision.  A few samples are enough to offer a clear demonstration of the creative standards towards which each Creative Agency works. Many agencies have an online portfolio but ask for their templated version too - so as to get a clear image. 

If They Have Won Any Awards And Recognitions 

An award is an indication of the agency’s quality work and out-of-the-box or clutter-breaking ideas. While hiring an agency, see if they have won any award for any marketing campaign or design, at any level be it local or national. 

Go Through The References And Recommendations In The Marketing Community

An agency that has created a buzz in the marketing community is a treasure that you may cherish for the rest of your company’s life. Agencies make a mark through their work, and good work never goes unnoticed. Read around through marketing publications and online blogs to check if there are references to the agency you are looking for. You can also check with your friends and colleagues for an added confirmation. 

Nothing Should Go Out-Of-The Budget 

This indicator solely depends upon you. After you have narrowed down the list of potential agencies, decide your budget that you will keep aside for the promotion of your products and services. A Creative Ad Agency is a service-driven industry, where creative solutions come with a price. If you find an agency that promises great creative solutions but charge much - ask yourself if you are willing to spend this much amount to witness some significant changes or settle for less with some other agency that of course carries potential. 

Ask Yourself If You Get Positive Vibes From The Agency Team 

Nothing can be better if you gel up well with the people working in the Creative Agency. Then there’ll be less possibility of the situations where your ideas will clash. It won’t only help strengthen communication but will also ensure a long-term work relationship. 
Whilst keeping the above mentioned points into consideration, let us take a moment to introduce you to a leading Creative Advertising Agency in Delhi - Brand Bazooka Pvt Ltd whose inhouse creative team will serve you with the best. Having been in the industry for 11 years now, we are also recognized as one of the leading Creative Advertising Agency in Noida. Located in Delhi NCR, we have worked with diverse clientele like Pi-lo, Sansui, Linc, Farmers Pride, etc. For more information, write to us at sadhana@brandbazooka.com.

Know Why TV Advertisements Give You An Edge Over Your Competitors


Most of us hate it when our favourite TV programmes take a ‘break’ in between, don’t we? Unless there comes an intriguing ad with a catchy tune which not only entertains us but makes us sing along with it. Remember Vodafone’s ZooZoo ads which were aired during IPL season 2. Amidst all the excitement of the cricket match, ZooZoo ads did not let us turn our heads to do some other work. Children wanted to befriend them, elders wanted to party with them - such is the aura of a powerful TVC.

TV Advertising Agency In Delhi NCR
TV Advertising Agency In Delhi NCR

To advertise your brand, the idea of digital campaigns, print media, etc. do provide your brand with an edge, but TVCs give you the medium to make the audience connect with your brand. Following the phrase “A picture is worth a thousand words”, we can say that a TVC is worth a thousand emotions. It allows the combination of visual and audio elements to captivate the audience, which no other medium allows. 

Here’s how TVC might be beneficial for your brand: 

TVC Comes With Trustworthiness:

In the nation, where families spend most of their time watching TV, what can be the best and trustworthy medium to advertise your brand? TVC gives ample space and time to show a product, demonstrate its use and to explain its advantages with an innovative concept and alluring audio-visuals. 

Even Though For a Few Seconds, The Audience Has Your Complete Attention:

Unlike print mediums like newspaper, magazines, etc, where your advertisement is placed alongside other competitors on the same page, TVC is definitely a preferred choice. Only your ad is aired on TV for a limited span of time, allowing the audience to immerse in your ad thoroughly where they are not seeing or thinking about the other competitor but just your brand. 

Can Easily Reach The Target Audience:

With a variety of shows being aired on different channels and on different time slots, it has become convenient for the advertisers to target their audience by buying ad spots during shows their intended demographic is likely to be watching. For instance, if your company manufactures toys then it is recommended that you air your Advertisement on a cartoon channel at the morning time slot to reach your target audience i.e. kids and kind-of-lure them to buy the products. The TV allows you to strategically target the audience without any hassle. 

It Allows Your Brand To Reach The Mass Audience:

A study shows that 60% of consumers are likely to buy products after watching an ad on TV and only 40% of customers are persuaded to make a purchase after viewing social media ads. Definitely, a TVC has a much wider reach and is more efficient when it comes to persuading viewers to become customers. With just a single ad spot, your brand’s communication will reach to the masses.  

If you are wondering that producing a TVC would cost you a lot of hard work and money, then you do not need to spend hours on thinking what it takes to make a powerful TVC, rather put your belief in the TV Advertising Agency and wait for the wonders to happen. A Top TV Ad Agency would create an innovative and spectacular TVC which has the ability to garner all the attention. We know how much difficult it is to look for the Best TV Advertising Agency, so don’t fret over it because we are here at your service (yes, you can imagine us doing Shahrukh’s signature step and saying that). We have created some of the best TVCs for famous brands like Linc, Indostar, etc. For more information or queries, write to us at sadhana@brandbazooka.com.

Is Print Advertising Effective in Today’s Digital Era?

“It’s the digital age!” – a phrase inadvertently stated by many a common crowd. Ok, let’s back up a moment; sure it’s the digital age. We’ve got high-tech computer, mobile phones that compute faster than the computers that helped launch the Apollo 11, smart televisions, artificial intelligence, etc. 

One assumes digital marketing provides for the backbone of your brand at cost-effective rates. Despite it being true to an extent, there’s a two-fold (50/50) approach to marketing and advertising when it comes to truly hold your brand on a pedestal. And the other 50% is our dear, not-yet-forgotten, Print Advertisement. The old-school method is still very much prevalent in the modern world, wherein its audience reach is wider and greater. A lot of people are yet to jump onto the digital train, and a Print Media Agency by far helps serve the “traditionalists”. 


Print Media Agency
Print Media Agency
Think of it as bread and butter, if you will they get along splendidly and are quite tasty to many! Regardless of the butter placement, it’s the staple combination, and that goes true for marketing as well. Your ad campaigns reach out better once blended with both the platforms. There’s absolutely nothing wrong in going one path, that is if your purpose lies in that specific spectrum. But Print Advertising Services still play a major role in the front; they’re not an adversary to your cost – think long run and not the shorter days of sunshine.

How about a further dive into this field of tangible marketing? Let’s discuss the most important points; and that is how and why is Print Advertisement an integral vehicle of marketing.

       Existence of Physical Customer Allows Print Media to Help Your Business Thrive –

Look around you, at least a single corner of your lane holds a banner advertisement. Reach the highway and there are billboards at every nook of your eye. What does that tell you? Your presence, your friends, family – just about any audience who live and travel about, are just as paramount for a business to reach to. Granted, the audience utilizes digital services, but the moment they live in the physical, real world – you’ve got their attention. And that is served in a silver platter with Print Advertising Services. Further, as print media follows a target-specific approach, there is a mightier change of boosting sales, if and when placed in the right location. 

       Print Media Holds an Established Platform –

What that means is, take a look at the magazines around the world; you have the Vogue, Bazaar, Cosmopolitan etc. along with major publications like Hindustan Times, Times of India, and more. – all of who carry a prestige that digital platforms are yet to emulate. Magazines are still a go-to platform wherein information is easily available, and help create an impact for being prestigious for brands to house their ads in. Helping entice consumers to your brand is the approach here; a Print Media Agency also helps you in the mentioned endeavour. In fact, integrating both the spectrums with a multidimensional approach, your brand has a better chance of acquiring audience-reach.

       Creates an Impact With Tangible, Written Words –

To further hold weight, compare two forms of marketing in both these disciplines. An e-mailer has a higher chance of getting ignored, whereas, on the other hand, a tangible pamphlet or a brochure will have at least a portion of audience skimming the pages. Also introduce eye-catchy designs, which a Print Advertisement can easily utilize to hold your attention. Now how about mixing up these two interactions? For an effective marketing pitch, advertise your product using print and digital media. The person who noticed your brochure/pamphlet will also find you on the internet, effectively imprinting in their minds, which may result in them availing your offer.

Consider the aforementioned points while making a decision between digital advertising and print advertising and formulate a plan. If you need expert advice on which medium to choose then feel free to contact us or write to us at sadhana@brandbazooka.com
 
Who are we?

Coming to Delhi NCR, Brand Bazooka stands high-and-tall as a Print Media Advertising Agency in Gurgaon. Our services go wide and beyond, wherein we are fully aware of the advantages and disadvantages; we procure only the best resources to bring you excellence. That’s the reason we choose to ally in your marketing warfare. We are your needle in the haystack. We are your Experts.

What is Branding?


Creating a brand for your business establishes the first steps of marketing practice. It incepts a name, logo, symbol or design that separates your business from other brands, and is easily recognizable by the audience. The process of branding is important since it is your company’s identifier; it also establishes a quality of service that your customer will expect from you. The better the quality of your brand, the more trust-worthy your audience will feel about you. 
Brand Marketing Agency In Delhi NCR
Brand Marketing Agency In Delhi NCR


An Advertising Branding Agency shapes up your business by helping you establish the brand identity. It creates the logo, design, content using guidelines provided by your business, along with the values and goals. This promotes your market using the personality and character of your brand’s identity. The Creative Brand Marketing Agency facilitates the necessary steps to ensure your organization enters fully prepared with the design that will allow translating what your business is all about; there is no place to create confusion or a feeling of being vague. Your brand has to highlight the crux of what your business is all about, which helps it to be easily recognized for its products and services. In a way, branding is a way of storytelling that needs to captivate the attention of your audience. Create one with smart tactics, and you will go long in the industry.

When it comes to the digital platform, branding is still very much the same as its traditional counterpart. With the usage of internet growing rapidly, a Digital Branding Agency has wider scope to help establish your company’s brand presence. Social media, blogs, SEO website content, customer-engaging contests, you name it – there are so many ways to create brand awareness on the digital platform. Your intended target audience may in fact find you on Instagram as compared to a banner ad. Helping build a community with your audience is paramount, and an Advertising Branding Agency can help you create that in the traditional and digital platform.

Your enterprise will last, only if marketed and advertised right – but the products come with a lifecycle. Hence, it is incredibly paramount to find the Best Branding Agencies who believe in the philosophy of your business as you envision. They will know best how to create the logo and name of your enterprise. With Brand Bazooka, the agency takes this to the next level; with a team who breathe and speak ads and marketing, your company is in safe hands should you choose the agency to help you brand your enterprise. The agency comes with an experience of multiple brands, which they have helped establish really well in the market. For further details, contact sadhana@brandbazooka.com