Advertisement: Adding Art To Your Business


Advertising has been one of the key-deciding factors of any business’s success. What product sells and what not depends on how much attention it attracts from its targeted consumers. In the digital age of today, it has become essential to build a noticeable and unique brand image that stands out, as the choices have increased and attention span reciprocally decreased.

A Creative Ad Agency role in today’s economy cannot be ignored. It is imperative to have a team of creative that understands the product and work together to promote your business. To run a successful campaign, an agency primarily needs an out-of-the-box idea that suits the business goal and clicks with the targeted buyers as well as consumers.


Father of Advertising, David Ogilvy had perfectly summarized what one needs to run a successful campaign, when he said that “The more facts you tell, the more you sell. An advertisement’s chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.”

He firmly believed in giving the customers all the facts from the beginning but also to make the facts fascinating to grab as many eyeballs as it can.

Creative And Digital Ad Agency

How do you make someone pay attention when no one is paying attention is what an agency deals with on regular basis? There are is no dearth of Digital Media Agencies in Delhi NCR but one advertisement agency that stands out is Brand Bazooka Pvt. Ltd. It uses different marketing channels and platforms such as commercials, social media, print ads, and events that help in engaging with a wider audience. 

From SEO services (Search Engine Optimization) SMO services (Social Media Optimization) and PPC (Paid media Google Adwords) Brand Bazooka caters to every online need of the business.

Not only that, it offers Branding services such as Logo Design, Brand Identity Design, Packaging Design and Environmental Branding. That covers all the aspects of a 360degree agency including the Traditional advertising services in Print, Outdoor, Radio & TV Commercial.
  
Housing a team of industry experts, creative art directors and curious copywriters, Brand Bazooka provides services that outmatch your expectations. Digital platforms today let one goes to places that one could not imagine in the past. The agency ensures far reachability and top ranking for your website with easy discoverability across the Internet. It optimizes its services to enhance the quantity as well as the quality of the traffic. It provides your brand to increase its digital presence to a wider audience and reaching the masses in an efficient and simple manner.

Any agency is judged by its portfolio and as one of the Best Advertising Companies, Brand Bazooka, has a huge collection of great portfolios. Services range from branding, campaign, design, packaging, TVC and UI/UX. Recently, it won Foxglove Awards for the best poster for the client ‘My School’. 

It is a powerhouse place that is exemplary in balancing the business and creativity for any brand positioning in the market place. 

Brand Bazooka Pvt. Ltd, is one of the Top Ad Agencies in Delhi NCR offers a fusion of branding and communications through Traditional and Digital Advertising by formulating a complete marketing strategy on HOW TO CREATE A BUZZ in the market.

For further information, write to us at sadhana@brandbazooka.com and experience the difference.

Why Hire A Top Ad Agency?



Advertisement underlies the core function of marketing a product or service. In a scenario where it ceases to exist, how will a manufacturer be able to promote their service? How one advertises forms another part to the story. In fact, we unconsciously perform the art of marketing in our daily routine. Suppose you are satisfied with a particular service; you would definitely recommend it to your friends, family, or people who seem to state their concerns of a similar product from the competition. So, this portrays how advertisement has seeped into our normal day-to-day conversation.

However, the world of advertisement still requires professionals; those who are knowledgeable of its art. Enter Advertising Agencies; an organization formed solely to dedicate their workforce in the same industry. From creating design and content, to promoting services, agencies address various activities and services for its clients. As a business, they hire professionals who are skilled in their respective field. They hold a myriad of functions; some of the major ones are –

Planning

An Advertising Agency plans its client’s ad campaigns with supreme creativity and a convincing content. As a primary function, it is performed by experts who are dedicated to implement their experience into a result-oriented campaign. 


Creativity

Creativity forms the core function of advertisement. So, it is no surprise why creativity is paramount in creating an ad. In the field, a Top Advertising Agency hires skilled copywriters, who pen the content, and designers who produce captivating visuals. An attractive ad has the potential to sell to the customer, and hence why the work done must be appealing and ever-fresh.


Sales Promotion

Advertising Agencies help in promoting the goods and services of a company. By hiring skilled and creative workers, they produce attractive designs and content that appeal to the target audience. In doing so, the agency helps the client in promoting their sales of the products.


Choosing Media

A Top Advertising Agency is smart and knows which media to choose, which can allow better sales of their client’s products. The ad created has to be coordinated and pitched to the right media, and hence is a specialized function that an agency can implement. For instance, the agency can choose to create and advertise via television, social media, and so on. Of course, an Ad Agency has to maintain a good reputation and contact with the chosen media.

All in all, advertising agencies are paramount in promoting products and services. In India, Brand Bazooka is an Advertising Agency in Delhi with expertise in Traditional and Digital Marketing. With a team of skilled copywriters and visual department, the organization has produced various ads with a proven track record. The award-winning Advertisement Agency in Gurgaon brings forth fresh and incredible work, guaranteeing to ally in your marketing warfare.

Keep These 6 Points in Mind Before Hiring a Creative Ad Agency


Creative Ad Agency
Creative Ad Agency

How effective your marketing campaign is, depends on how efficient your Advertising Agency is. Nowadays, there’s an Ad Agency in every nook and corner and it has got difficult to pick one. Finding the right agency for your brand is equivalent to finding a needle in the haystack. Follow the below mentioned 6 points in order to hire the right one because your company’s future depends on them. 

The Quality Of Their Digital Platforms

The main aim of the Advertising Agency is to bridge the gap between the target audience and your brand through various marketing channels, through traditional and digital platforms by strategising effectively and efficiently. Generally, it is not recommended to judge a book by its cover but here KINDLY JUDGE THE BOOK BY ITS COVER; JUDGE THE AGENCY VIA ITS DIGITAL PLATFORMS. If it is interacting with its target audience by posting quality content and effective measures through its website and social media - then the agency is up for a keep, because you can expect the similar result for yourself too. 

Scan Through Its Online And Offline Portfolio 

Many agencies wouldn’t showcase some of the work because of legal agreements, but you can get a clean chit to see some of their past work, based on which you can make your decision.  A few samples are enough to offer a clear demonstration of the creative standards towards which each Creative Agency works. Many agencies have an online portfolio but ask for their templated version too - so as to get a clear image. 

If They Have Won Any Awards And Recognitions 

An award is an indication of the agency’s quality work and out-of-the-box or clutter-breaking ideas. While hiring an agency, see if they have won any award for any marketing campaign or design, at any level be it local or national. 

Go Through The References And Recommendations In The Marketing Community

An agency that has created a buzz in the marketing community is a treasure that you may cherish for the rest of your company’s life. Agencies make a mark through their work, and good work never goes unnoticed. Read around through marketing publications and online blogs to check if there are references to the agency you are looking for. You can also check with your friends and colleagues for an added confirmation. 

Nothing Should Go Out-Of-The Budget 

This indicator solely depends upon you. After you have narrowed down the list of potential agencies, decide your budget that you will keep aside for the promotion of your products and services. A Creative Ad Agency is a service-driven industry, where creative solutions come with a price. If you find an agency that promises great creative solutions but charge much - ask yourself if you are willing to spend this much amount to witness some significant changes or settle for less with some other agency that of course carries potential. 

Ask Yourself If You Get Positive Vibes From The Agency Team 

Nothing can be better if you gel up well with the people working in the Creative Agency. Then there’ll be less possibility of the situations where your ideas will clash. It won’t only help strengthen communication but will also ensure a long-term work relationship. 
Whilst keeping the above mentioned points into consideration, let us take a moment to introduce you to a leading Creative Advertising Agency in Delhi - Brand Bazooka Pvt Ltd whose inhouse creative team will serve you with the best. Having been in the industry for 11 years now, we are also recognized as one of the leading Creative Advertising Agency in Noida. Located in Delhi NCR, we have worked with diverse clientele like Pi-lo, Sansui, Linc, Farmers Pride, etc. For more information, write to us at sadhana@brandbazooka.com.

Know Why TV Advertisements Give You An Edge Over Your Competitors


Most of us hate it when our favourite TV programmes take a ‘break’ in between, don’t we? Unless there comes an intriguing ad with a catchy tune which not only entertains us but makes us sing along with it. Remember Vodafone’s ZooZoo ads which were aired during IPL season 2. Amidst all the excitement of the cricket match, ZooZoo ads did not let us turn our heads to do some other work. Children wanted to befriend them, elders wanted to party with them - such is the aura of a powerful TVC.

TV Advertising Agency In Delhi NCR
TV Advertising Agency In Delhi NCR

To advertise your brand, the idea of digital campaigns, print media, etc. do provide your brand with an edge, but TVCs give you the medium to make the audience connect with your brand. Following the phrase “A picture is worth a thousand words”, we can say that a TVC is worth a thousand emotions. It allows the combination of visual and audio elements to captivate the audience, which no other medium allows. 

Here’s how TVC might be beneficial for your brand: 

TVC Comes With Trustworthiness:

In the nation, where families spend most of their time watching TV, what can be the best and trustworthy medium to advertise your brand? TVC gives ample space and time to show a product, demonstrate its use and to explain its advantages with an innovative concept and alluring audio-visuals. 

Even Though For a Few Seconds, The Audience Has Your Complete Attention:

Unlike print mediums like newspaper, magazines, etc, where your advertisement is placed alongside other competitors on the same page, TVC is definitely a preferred choice. Only your ad is aired on TV for a limited span of time, allowing the audience to immerse in your ad thoroughly where they are not seeing or thinking about the other competitor but just your brand. 

Can Easily Reach The Target Audience:

With a variety of shows being aired on different channels and on different time slots, it has become convenient for the advertisers to target their audience by buying ad spots during shows their intended demographic is likely to be watching. For instance, if your company manufactures toys then it is recommended that you air your Advertisement on a cartoon channel at the morning time slot to reach your target audience i.e. kids and kind-of-lure them to buy the products. The TV allows you to strategically target the audience without any hassle. 

It Allows Your Brand To Reach The Mass Audience:

A study shows that 60% of consumers are likely to buy products after watching an ad on TV and only 40% of customers are persuaded to make a purchase after viewing social media ads. Definitely, a TVC has a much wider reach and is more efficient when it comes to persuading viewers to become customers. With just a single ad spot, your brand’s communication will reach to the masses.  

If you are wondering that producing a TVC would cost you a lot of hard work and money, then you do not need to spend hours on thinking what it takes to make a powerful TVC, rather put your belief in the TV Advertising Agency and wait for the wonders to happen. A Top TV Ad Agency would create an innovative and spectacular TVC which has the ability to garner all the attention. We know how much difficult it is to look for the Best TV Advertising Agency, so don’t fret over it because we are here at your service (yes, you can imagine us doing Shahrukh’s signature step and saying that). We have created some of the best TVCs for famous brands like Linc, Indostar, etc. For more information or queries, write to us at sadhana@brandbazooka.com.

Is Print Advertising Effective in Today’s Digital Era?



“It’s the digital age!” – 4 words inadvertently exclaimed by many a common crowd. Ok, let us back up a moment; it sure is the digital age. We have high-tech computers, mobile phones that compute faster than the computers that helped launch the Apollo 11, smart televisions, artificial intelligence, and so on. 

But, one assumes that digital marketing provides for the backbone of your brand at cost-effective rates. Despite it being true to an extent, there is a two-fold (50/50) approach to marketing and advertisement when needing to truly hold your brand on a pedestal. And the other 50% is our dear, unforgotten, Print Advertisement. The old-school method is still prevalent in the modern world, where its audience reach is wider and greater. There is a large section of people who are yet to jump onto the digital train, and a Print Media Agency far helps serve the “traditionalists”. 

Think of something as simple as bread and butter, if you will. They get along splendidly, sworn by many people to be the tastiest combination. However regardless of the butter placement, bread and butter, is in fact, a staple mix - and that rings true for marketing as well. Your ad campaigns reach out better once blended with both the platforms – offline and online marketing. There is absolutely nothing wrong in taking a single-channel path, more so if your purpose lies in that specific spectrum. On the other hand, Print Advertising Services still play a major role in the frontline; they are not an adversary to cost – unless you think of the long run and not the shorter days of sunshine.
How about a further dive into this field of tangible marketing? Let us discuss the most important points - How and Why is Print Advertisement an integral vehicle of marketing.

Existence Of Physical Customer Allows Print Media To Help Your Business Thrive –


Look around you; at least a single corner of your lane holds a banner advertisement. Reach over to the highway and there are billboards at every corner of your peripheral vision. What does that tell you? Your presence, your friends, family – just about any person who lives and travels about, is paramount for a business to reach to. Granted, the audience utilizes digital services, but at the specific moment in the physical, real world – you have their attention. And that is served on a silver platter with Print Advertising Services. Moreover, as print media follows a target-specific approach, there is a mighty chance of boosting sales - if and when placed at the right location, and at the right time.

Print Media Holds An Established Platform –


There are plenty of magazines around the world; you have sources like the Vogue, Bazaar, Cosmopolitan and more. In addition, there are major publications like Hindustan Times, Times of India, and more – all of who carry a prestige that digital platforms are yet to emulate. Today, magazines are still a go-to platform, where information is easily available and helps create an impact for being prestigious for brands to house their ads in. The approach should be to help entice consumers towards a brand; a Print Media Agency helps cater to aforementioned endeavor. In fact, by integrating both the spectrums with a multidimensional approach, your brand has a better chance of reaching the targeted audience.

Creates An Impact With Tangible, Written Words –


To further hold weight, compare two forms of marketing in both these disciplines. An e-mailer has a higher chance of being ignored. On the other hand, a tangible pamphlet or a brochure holds a greater chance in interaction – where a portion of the audience may skim through the pages. Also, through introducing eye-catchy designs, it is more than plausible for a Print Advertisement in holding your attention. How about amalgamating digital and offline techniques? To achieve an effective marketing pitch, it is worthwhile to advertise using print and digital media. The person who noticed your brochure/pamphlet can also find your brand on the internet, which effectively imprints in their minds – a result which can help the consumers avail your offer.

Coming to Delhi NCR, Brand Bazooka stands high-and-tall as a Print Media Advertising Agency in Gurgaon. Our services go wide and beyond, wherein we are thoroughly informed on the perks and drawbacks of every step we take. We procure solely the best resources available to bring you excellence of service - forming the reason to why we choose to ally in your marketing warfare. We are your needle in the haystack. We are your Experts.

While making a decision between Digital Advertising and Print Advertising, it is best to consider the aforementioned points and formulate a plan. If you need expert advice on which medium to choose, then feel free to contact us or write to sadhana@brandbazooka.com