Role of Advertising Awards - Brand Bazooka

Most of the people in the creative and media industry view Advertising awards as something that provides the industry an additional currency. People argue that awards are just one of many tools to measure creativity. 
On the other hand, almost all Advertising awards are criticised for being an exercise in self-importance. There is a strong view that derides the idea of creativity that takes birth only to exist in the sphere of awards. It is clear in many cases the work produced is a pure creative exercise and not the natural outcome of a professional work stream. The account management people who have convinced the clients to publish those ads should be awarded instead of the creative.

But this view—outdated and fatigued as it is—doesn’t take into account the role these awards play in the multi-billion industry.

Awards inspire the industry people, acknowledge their potential beyond the quantifiable business measures, and encourage them to think afresh and beyond the convention. Awards like Cannes Lions, One Show, D&AD, etc. provide great worldwide platforms for the greatest creative, Advertising and marketing professionals to come together, learn from each other, and understand and analyse the growing trends in the industry. These are also unique opportunities to network with clients, customers, and other brilliant minds from the industry in a casual environment. These are spaces for off the record conversations, and for discussing creative ideas with the key players who move the industry forward. Also you get exposed to great creativity as an added value.

David Grey of the communications company Open says awards are the global litmus tests for creative work that industry peers deem to be of world-class standards. It’s all about perceptions.

Awards are also charged with an environment that fosters osmosis, exposure, conversations, workshops, and lectures. They are also melting pots for creative and professional cultures.

Advertising awards recognise and amplify those who have successfully managed to stand out from the background noise solely on the basis of their creative excellence. The work highlighted is often of the highest calibre. Imagination and out of the box thinking is rewarded for ads that may not have been conceptualised the way they are now ten years ago.

The awards also generate a pruned list of exceptional agencies for clients who they would like to work with. Awards celebrate the combined power of strategic and creative thinking to build brands.

Here’s Why You Need Digital Marketing Agency To Rule the Industry!

What can be better than a bunch of creative people who work recklessly to fulfil your marketing objectives? Not only can you be free of worries, but your brand is given an altogether a new angle. See! The whole year you work to deliver top-notch services and products to your customers and it will go flat if your campaign is not trendy or up to the mark. This is where the Digital Marketing Agency comes to your rescue.

The right agency can do wonders for your brand; actually increasing the return on marketing investment tremendously. You don’t believe us? Let us tell you why! 

They Know What Your Brand Needs:- Having worked with diverse verticals - like entertainment, IT, real estate company, etc, they have a wider perspective on how the marketing world works. They can give an altogether new perspective to your brand, that even you cannot think of. 

Your brand does not need a single campaign, but campaigns that will run at different times of the year. They will build the campaigns around the latest incident, festivals, new service you provide, etc. - i.e. a consumer-friendly campaign; offering your products or services as the solution for the customer’s pain points. 

Outsourcing Saves Cost and Time:- Hiring a creative team for the promotion of your products or services will be a huge, time-taking and expensive task. Employing someone for full-time or part-time would not make sense if you would not require their services throughout the year. Owing to the requirements, many businesses would stand at a loss if they hire an in-house team. 

Outsourcing then saves time and cost both! They will crack the suitable digital campaigns for the right digital platform. For instance, they would focus more on SEO and Branding during the start of the year and then focus their shift towards paid digital campaigns at the time of Christmas to increase conversions. 

They Map Where You Stand in The Industry And Work Accordingly For Your Expansion

Digital Agencies excel at mapping your competition and plan as per where you stand. If your brand needs more consumer awareness or a different approach to put forth your products - they will know everything, no one can guide you better than them. A team of specialists will plan your digital calendar marking the different steps over a course of time, which will help you achieve the desired result. From branding to paid campaigns, from SEO to website audition - they excel at everything. 

They Meet Deadlines:- They respond to on-demand requirements, working day and night to deliver you the desired creatives. They know how much delivery is important for your brand, and understand that delay or failure is not an option, which otherwise may not be possible with an in-house team.

For the organizations in Delhi NCR, we know finding a splendid Digital Marketing Agency in Gurgaon is as difficult as finding a needle in a haystack. Let us help you there! Brand Bazooka is a 360-degree Digital Agency in Gurgaon, offering commendable services for all your advertising requirements. Helping the brands to conquer the market for a decade, they have a diverse clientele and commendable experience. As an online marketing company in Gurgaon, they have worked for Sansui, Ashiana Homes, Telecraft, Pi-Lo, Farmers Pride, Linc and more. They are the right place for you to go - for you to be at your best!

Making Your Hashtag Trend - Brand Bazooka

The hashtag was a phenomenon that started in 2007 by the American technology evangelist Christopher Reeves Messina, where a few keywords could be grouped together with the ‘#’ (hash) symbol to collect ideas that fell under a specific category together, thus making it easier for netizens to find information and opinions on a particular subject instead of having to surf the ocean that is social media.

The hashtag was adopted and popularised by Twitter. Over the years, it has gained such popularity as an online phenomenon that the Oxford dictionary officially included the word hashtag in the English language. Today, hashtags are used across social media platforms by corporations and individuals alike, and has become something akin to a lifestyle statement. When Social Media Agencies in Gurgaon and other cities noted this potential, they came up with the idea of using hashtags for promotion by creating interesting hashtags that can be featured on the social media accounts of their target audience and be used by them, thus connecting brand and consumer as well as increasing their share-of-voice.

In 2018, a few guidelines ought to be followed by social media and Advertising Agencies to stand out from the crowd and give their hashtag that necessary milestone of trending.

Choosing The Right Topic:-
The best idea for a trending hashtag is a trending topic. You may take an issue from the current affairs and give it your own twist (you can either connect it to your brand or make it interactive, so as to get people talking and using your hashtag). The words you select must be easy to remember, catchy to speak, self-explanatory and, most importantly, wide enough to keep the different thoughts and opinions of your entire target audience in mind. It is important to remember to check if your hashtag has already been used, and, if not, to clearly define it in your introductory Tweet or post so as to claim ownership.

Start Tweeting:- As soon as you have created the hashtag, provide a large number of tweets in quick succession to jumpstart the conversation. Post the tweet with teaser for your campign, with the introduction to the campaign and throughout it’s duration and even after. Be sure to involve the hashtag in every small element of communication going out from your side and to ask others constantly to retweet your hashtag multiple times. Maintain a good rapport with your current followers, making them your communication channel and tag even more people to start gaining more popularity.

Stay Focused:- In the humdrum universe of social media, do not lose sight of your specific target audience. By selecting groups, forums and other influencers that directly connect with your target group and repetitively messaging on them, you can ensure a high recall and shareability value for your hashtag.

Provide Updates:-
Keeping in tune with the basic idea of a trending topic, make sure your hashtag is constantly evolving with the times. Provide new updates and relevant information that cannot be found elsewhere around your hashtag. Talk about major events and activities, targeting people in a specific country or locality. Most importantly, remember to keep content interesting and to respond promptly.

A Personal Approach:-
Lastly, the popularity of hashtags can be credited to the fact that there is a personal touch to it. Even if the tweets are by a brand, social media carries the characteristic of connecting people one-on-one. Avoid letting your hashtags, posts and responses having a robotic language and content. Post light-hearted, casual content and bring true emotions into your tweets to make it seem more life-like.

5 Reasons Why You Should Hire an Advertising Agency

Having a great communication can become a catalyst for a business. Advertising Agency can become a catalyst for your business and ultimately lead your business’s growth. Lot of big organizations prefer to hire an ad agency to combine their creative and research skills in order to create an impactful campaign. 
Ad Agencies help in creating a brand’s identity by instilling all the qualities or features of a brand/product/service. They help a brand to keep up with the on-going trends and move in sync with them. An ad agency understands a brand and then plans how a certain campaign will be executed, what medium will be used for the brand etc. 

Here are 5 Reasons Why a Business Should Hire An Advertising Agency:-

Builds a Brand:- Developing a brand takes a very careful and intelligent communication strategy. Right from building a brand, creating a brand awareness and making a lasting impression on the minds of the audience is very important. The main motive of creating a very smart communication strategy is to convert their potential costumers into consumers.

Keeping Up With The Industry Trends:- Advertising Agencies are always up to date with the trends of the industry and helps in keeping a business updated with the latest technologies that are going around in the global market.

Undertaking Different Approach:- This involves in an advertising agency creating a completely unique identity of your business. With so much clutter, it’s important to distinguish yourselves among the rest. A deep insight of the global scenario by an advertising agency helps the business to be promoted in unique ways.

Rebranding:- With the help of an Advertising Agency , you can give your business a visual facelift. This can happen by giving a fresh outlook to your logo, business cards etc every nuance related to your brand. Implementing & translating your brand’s philosophy into your brand’s image is utmost important when audience is considered.

It’s always a good option to hire an ad agency to create an elaborate marketing plan with their expertise and research on the on-going trends or simply building a brand image.

It is imperative to know what message a brand gives out to it’s audiences and whether or not it is impactful.

When selecting the right communication and marketing strategy for your business/ brand, always remember to choose the one that would not only be cost effective but also gives you the maximum ROI.